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1. Shiv Shankar Tripathi August 23rd, 2010 Hyderabad 2. “The least of things with a meaning is worth more in life than the greatest of things without it” – Carl Gustav…
A SEMINAR REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF RAJASTHAN TECHNICAL…
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Slide 1 PSU - Global Brand Management - Alain Hutinel 1 Part V Managing Brand Offer Architecture Managing the Brand in the Global Context Slide 2 PSU - Global Brand Management…
A brand is a name, term, design, or symbol (or combination) that identifies a business or organization and its products. Brands can include a number of elements: Brand name…
International brands and their management The Worldâs top 20 brands -Interbrand 2006 (click on the link and find out more) 1. Coca-Cola 2. Microsoft 3. IBM 4. GE 5. Intel…