Slide 1 The Conversation Manager by Steven Van Belleghem #DCM What’s going on? Has the consumer changed? ? Not that much… ? Word of mouth B.G. What did change a lot?…
1. The power ofBRAND LOVERSBrand Pioneers 9 april 2013 Utrecht 2. SOURCE FOR EUROPEANMARKET INFORMATIONINTERNATIONAL ONLINE RESEARCH BRAND RESEARCH SPECIALIST1.3 MILLIONS…
1. Your brand has great value Your company makes huge investments in your brand. Product development, advertisement, websites, distribution, customer service, legal affairs…
1. BrandSpotter: advanced social media monitoring 2. Word of mouth is the most trusted source of information: 92% of internet users trust friend’s opinion published on…
1. Integrating Social Media Into Your ExistingPR Strategy: What Works And WhatSlide dividerDoesn’t 2. What is your Social Media Strategy?1.Have you developed a…
20-9-2011 1 Simplicity or the shopper in control ? Trends in (food) retailing Prof. Gino Van Ossel 20th September 2011 [email protected] agenda 2 | 1. shopper trends…
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Advergame – que é? How to use mobile games within your brand marketing strategy BRANDED GAMES (advergames) • It´s a game specifically developed for a brand • …