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How to use mobile games within your brand marketing strategy

Jul 16, 2015

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Marketing

WingzStudio®
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Page 1: How to use mobile games within your brand marketing strategy
Page 2: How to use mobile games within your brand marketing strategy

Advergame – que é?

How to use mobile games within your brand marketing strategy

BRANDED GAMES (advergames)

Page 3: How to use mobile games within your brand marketing strategy

•  It´s a game specifically developed for a brand

•  (Or  a  game  with  embedded  adver0sing)  

What is an advergame?

Page 4: How to use mobile games within your brand marketing strategy

•  It aims at the promotion and advertisement of a certain brand in a non-intrusive way.

•  It is based on a creative concept, new or not, •  that leads to a unique marketing experience

What is an advergame?

Page 5: How to use mobile games within your brand marketing strategy

•  in order to attain deeper engagement with the user, •  to reach higher brand fidelity and enhance ROI.

What is an advergame?

Page 6: How to use mobile games within your brand marketing strategy

•  Based on gamification techniques, its goal is to increase the brand exposure and imprint on the user´s psyche.

•  It can run on several platforms: web, mobile apps, TV, etc.

What is an advergame?

Page 7: How to use mobile games within your brand marketing strategy

1.  Engagement 2.  Brand awareness 3.  Non invasive advertising 4.  Viral Marketing 5.  Shortcut to product basket 6.  Knowledge about the user 7.  Increase ROI 8.  Cool image 9.  Create brand-lovers

ECONOMY OF FUN!

Why invest in an advergame

Just Play. Have Fun.

Enjoy the Game! Michael Jordan

Page 8: How to use mobile games within your brand marketing strategy

•  It generates engagement with the brand

•  It raises its brand-awareness •  Positive non invasive advertisement

Por que investir num advergame

Page 9: How to use mobile games within your brand marketing strategy

•  It´s the user who invites the brand to be present in his life – he plays because he likes it!

•  The client wishes to interact with the brand

message because …

It´s fun!

Why invest in an advergame

Page 10: How to use mobile games within your brand marketing strategy

•  Communication tool for Viral Marketing

•  It offers higher interactivity than social networks posts and tweets

•  The word-of-mouth can make the game go

viral in social networks

Why invest in an advergame

Page 11: How to use mobile games within your brand marketing strategy

•  Shortcut to basket: display of products and catalogs –  Connected to website and e-shop –  Integration of vouchers –  Dissemination of special offers

•  Better knowledge of the costumer through metrics: location, behaviour, preferences, etc.

•  Higher chances of increasing ROI: –  Longer online times can translate into new and better clients, and more sales.

Why invest in an advergame

Page 12: How to use mobile games within your brand marketing strategy

•  The brand is associated with an image of coolness, pleasure and fun!

Why invest in an advergame

Page 13: How to use mobile games within your brand marketing strategy

Games can create “brand lovers!” Marketing is not only about speaking to clients

…Clients speak about the brand And they do the marketing too!

Why invest in an advergame

Page 14: How to use mobile games within your brand marketing strategy

•  Almost everything has gaming potencial! •  Sectors – Hotels, restaurants, tourism, – Consumer goods: drinks, food, clothing, shoes, cars, etc. –  Services –  Energy: fuel, electricity… –  Sport –  Education – …

Why invest in an advergame

Page 15: How to use mobile games within your brand marketing strategy

•  Experience in gaming: We develop game apps for mobile platforms since 2011!

Why WingzStudio®

Page 16: How to use mobile games within your brand marketing strategy

•  Core Skills:

1.  Gamification

2.  User Interface and User Experience

3.  Graphic Design and Illustration

4.  Game Analytics

Why WingzStudio®

Page 17: How to use mobile games within your brand marketing strategy

Brand  Elements  

Communica0on  

Iden0ty  

Marke0ng  

Knowledge  about  the  costumer  

Products  

Game  characteris0cs  

Gamifica0on  

Hook  systems  

Social  sharing  

Game  analy0cs  

Connec0on  to  e-­‐commerce  

Client´s  desired  behaviour  

Engagement  

Awareness  

Viral  marke0ng  

Sales  

Gamification applied to Marketing

Our know-how

Page 18: How to use mobile games within your brand marketing strategy

Unique image

•  Bespoke graphic design and brand image

Game Engagement

•  Progressive levels and engaging techniques (notificacations, updates, etc.)

Game impact

•  Multiplayer •  Social sharing

Increase sales

•  Vouchers and special deals

•  Connection to other forms of communication (website, Fb, etc.)

Our know-how

Page 19: How to use mobile games within your brand marketing strategy

WingzStudio® is a small fun factory based in Coimbra – Portugal, that has developed several mobile games and has won two national prizes. Founded in 2011, WingzStudio continues to develop cool games for the various mobile platforms in the market.

Page 20: How to use mobile games within your brand marketing strategy

Contactos: www . WingzStudio . com | [email protected] Bairro Sousa Pinto, 35 — 1º andar 3000-393 Coimbra / Portugal Telef: +351 239826216