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It Takes a Community to Raise a Brand, Not a Campaign
Business It Takes a Community to Raise a Brand, Not a Campaign

In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build…

Why Brand Communities
Internet Why Brand Communities

Why brands should put community in the core of their business strategy and not just marketing strategy.

Wave 5 - The Socialisation of Brands
Social Media Wave 5 - The Socialisation of Brands

Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate. A deeper understanding of consumer needs and motivations…

MN5405 Branding
Documents MN5405 Branding

The Evolution of Branding Tien-Yu Lin 100020721 Wan-Yu Chen 110003110 Tien-Yuan Lee 110016874 •What is branding? •Branding before the 1970s •Branding in the 1970s and…

Confrontation d'une marque à sa communauté: Mûrir ou mourir
Documents Confrontation d'une marque à sa communauté: Mûrir ou mourir

Dans une communauté de marque: comment s’équilibre le pouvoir entre le consommateur et le producteur? mûrir ou mourir La confrontation d’une marque à sa communauté…

Coca cola final presentation
Education Coca cola final presentation

Executive Summary Christina Rivette Jonni Glassman Rodney James Alex Kopacka ADV 456 INTRODUCE OURSELVES AND THE BRAND 1 Campaign Overview Our campaign aims to utilize already…

Assignment International Marketing
Documents Assignment International Marketing

IIMM/DH/02/2006/8154, International Marketing Answer 2. (a) Forces of Globalization G lobalization (or globalisation) describes an ongoing process by which regional economies,…

Leveraging Social Media In Employee Engagement
Documents Leveraging Social Media In Employee Engagement

1. August 2, 2009THE ROLE OF SOCIAL MEDIA: How to strengthen your brand through employee and customer engagement 2. WHO WE ARE 3. OUR LATEST ADDITION Brand strategies and…