In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build…

Why brands should put community in the core of their business strategy and not just marketing strategy.

Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate. A deeper understanding of consumer needs and motivations…

The Evolution of Branding Tien-Yu Lin 100020721 Wan-Yu Chen 110003110 Tien-Yuan Lee 110016874 •What is branding? •Branding before the 1970s •Branding in the 1970s and…

Dans une communauté de marque: comment s’équilibre le pouvoir entre le consommateur et le producteur? mûrir ou mourir La confrontation d’une marque à sa communauté…

Executive Summary Christina Rivette Jonni Glassman Rodney James Alex Kopacka ADV 456 INTRODUCE OURSELVES AND THE BRAND 1 Campaign Overview Our campaign aims to utilize already…

IIMM/DH/02/2006/8154, International Marketing Answer 2. (a) Forces of Globalization G lobalization (or globalisation) describes an ongoing process by which regional economies,…

1. August 2, 2009THE ROLE OF SOCIAL MEDIA: How to strengthen your brand through employee and customer engagement 2. WHO WE ARE 3. OUR LATEST ADDITION Brand strategies and…