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It Takes a Community to Raise a Brand, Not a Campaign
Business It Takes a Community to Raise a Brand, Not a Campaign

In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build…

Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]
Design Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]

Product design starts with framing an idea that will be valuable for real people in the real world. In this 120 minute workshop, Tradecraft members practiced rapid techniques…

Leading Lean : Managing Lean UX Work in the Enterprise [MX 2014 Conference by Adaptive Path]
Design Leading Lean : Managing Lean UX Work in the Enterprise [MX 2014 Conference by Adaptive Path]

The need for organizational innovation has never been more acute, and concepts of Lean Startup, Lean UX and Agile Design are emerging to address this need. But what do these…

Critical Thinking forUX Designers (Workshop)
Design Critical Thinking forUX Designers (Workshop)

"It's not about the tools, it's about the thinking process that led to these tools..."

Brand Management Process : Building Big Brands
Economy & Finance Brand Management Process : Building Big Brands

Understanding Branding:From Products to Brands,Brand Attributes,Brand Management,Brand Architecture, Exercise Brand Building: Brand Audit,Connection Triangle,Big Idea,Evaluating…

The Big Idea. Dead or Alive?
Education The Big Idea. Dead or Alive?

Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today.…