An updated look at What's Next In Marketing and Advertising based on the presentation by the same title that I gave last year. Initially presented at Marketing 2.0 :…
The Foundational Principles behind the 7 Highly Effective Habits. A good idea to start with this before one jumps straight into the 7 Highly Effective Habits.
Matt Locke's outstanding and insightful opening presentation at the event, giving us a fascinating journey through Social TV, and his `ABC` of how to drive best effect,…
Think like a retailer: Multiply your multichannel returns Is it a café? A financial genius bar or an app? The financial institution (FI) of tomorrow is already here, giving…
Creating behavioural and social change requires a certain know-how. We need to become exceptional communicators: able to express ourselves persuasively with power and influence.…
"If I hear one more 'we need to be more like Google' I might scream!" Typically, this means people want more creativity and innovation. But in a world…
This is one of many excellent presentations given over the last three years of the eVa in the UK series. They can also be found in the archive at: http://evaintheuk.org/archive…