1. MKT 223- CONSUMER BEHAVIOUR Chapter 2-Consumer Behaviour Models CONTENTS MODEL OF BUYING BEHAVIOUR CONSUMER BUYING SITUATION BUYER ROLES BEHAVIOURIST AND COGNITIVIST THEORIES…

1. • Understanding Consumer Buying Behavior Iamwhat,Iam! 2. What they buy? Why they buy? When they buy? Where they buy? How often they buy and use a product or service?…

Slide 1Consumer Decisions: Psychology for Profit Chapter 6 & 7 Slide 2 What is Consumer Behavior? Processes a consumer uses to make purchase decisions, as well as use…

1. Chapter 5 PRINCIPLES OF MARKETING Consumer Markets and Consumer Buyer Behavior 2. Consumer Buying Behavior • Consumer Buying BehaviorConsumer Buying Behavior refers…

1. UNDERSTANDING CONSUMER BEHAVIOR 2. PERCEPTION  Process by which an individual selects, organizes, and interprets information to form a cohesive picture about an entity…

Slide 1 Principles of Marketing Lecture-15 Slide 2 Summary of Lecture-14 Slide 3 Consumer Buying Behavior (cont..) Slide 4 Marketing and Other Stimuli Marketing and Other…

Slide 1 A Brand is: name, term, sign, symbol, design, or combination of these. Brand Brand Name Vocalized part of the brand... Brand: derived from the old Norse word âbranderâ…

Slide 1 Slide 2 Chapter 7 Analyzing Consumer Markets and Buyer Behavior by Slide 3  In this chapter, we focus on two questions:  How do the buyers’ characteristics…