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1. MKT 223- CONSUMER BEHAVIOUR Chapter 2-Consumer Behaviour Models CONTENTS MODEL OF BUYING BEHAVIOUR CONSUMER BUYING SITUATION BUYER ROLES BEHAVIOURIST AND COGNITIVIST THEORIES…

Documents Consumer and Business Market Dr. Ananda Sabil Hussein.

Slide 1Consumer and Business Market Dr. Ananda Sabil Hussein Slide 2 What Influences Consumer Behavior? Cultural Factors Social Factors Personal Factors Slide 3 What is Culture?…