1. www.flickr.com/photos/freefoto/2539768604 2. The future has changed 3. Moving to the Cloud means change 4. 4 5. isCHANGING5 6. Change is Changing source: www.flickr.com/photos/davegray/6261268977…
1. The world has changed? 2. TwoQuestions? 3. 1. Reality or illusion?www.flickr.com/photos/tomwachtel/5765694718 4. 2. Opportunity or threat? www.flickr.com/photos/squeakywheel/252715820…
1. • Understanding Consumer Buying Behavior Iamwhat,Iam! 2. What they buy? Why they buy? When they buy? Where they buy? How often they buy and use a product or service?…
1. www.flickr.com/photos/dvids/7241801914 2. The world has changed? 3. “It is not the strongest of the species thatsurvive, nor the most intelligent, but rather the one…
Consumer Behavior Understand how consumer cognitive (thinking) processes and limitations, affect, beliefs, social influences, and other contextual factors influence consumer…
Generous Brands Ser ious Bus iness of P lay Joy of Shopping GenZ Reta i l ’s New Rea l i ty Exper ience S ignatures Must Sees Quarter ly t rend reports…
Commodity Boards and Product Development Authorities Basic Model of Consumer Behavior Complete model of consumer behavior Stimuli (marketer dominated, other) External search…
Consumer Behavior Consumer Buying Behavior Consumer Behaviour Learning Objectives: To Understand what motivates a customer to buy a product or service. To Understand the…