Documents Consumer Buying Decision Process

Consumer Buying Decision Process Objectives • Determine how cultural, social, personal, and psychological factors influence consumer buying behavior. • Describe how the…

Marketing Consumer behaviorour by Neeraj Bhandari ( Surkhet.Nepal )

1. • Understanding Consumer Buying Behavior Iamwhat,Iam! 2. What they buy? Why they buy? When they buy? Where they buy? How often they buy and use a product or service?…

Marketing Understanding consumer behaviour

1. UNDERSTANDING CONSUMER BEHAVIOR 2. PERCEPTION  Process by which an individual selects, organizes, and interprets information to form a cohesive picture about an entity…