Consumer Buying Decision Process Objectives • Determine how cultural, social, personal, and psychological factors influence consumer buying behavior. • Describe how the…
L/O/G/O KENTUCKY FRIED CHICKEN ( CONSUMER BEHAVIOR ) ADITYA GANJEWAR SHAH NILESH PATIL ANUPAM VADHUPPAN VARUN DAKE VIKRANT INTRODUCTION KFC Corporation based in Louisville,…
Slide 1 CONSUMER BEHAVIOR C HAPTER Slide 2 Consumer Behavior Consumer behavior - the actions a person takes in purchasing and using products and services, including the mental…