Documents Amul final

Atharva Institute of Management Studies Page 0 TABLE OF CONTENTS SR. NO. 1 TOPIC PG. NO. 2 INTRODUCTION 2 AMUL: AN INTRODUCTION 4 3 SITUATION ANALYSIS 6 4 STRATEGIC ANALYSIS…

Marketing Amul v. baskin robbins

A PRESENTATION SUBMITTED BY Sneha Manamohan Smruthy N. Pradeep ADVERTISING STRATEGIES â A COMPARISON History The journey of Amul ice creams began on 10th March, 1996 in…