INTRODUCTION Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to…

INTRODUCTION Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to…

EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular market. The growth…

A PRESENTATION SUBMITTED BY Sneha Manamohan Smruthy N. Pradeep ADVERTISING STRATEGIES â A COMPARISON History The journey of Amul ice creams began on 10th March, 1996 in…

This analyzes the ice cream consumption pattern at Gujarat.