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Marketing Persuasion eats Advertising for Breakfast - an exploration of the future of advertising

Lecture by Astrid Groenewegen at the Sanoma Mediaparade 2014 on how thinking on persuasion design could transform the way we think about advertising.

Business The 2013 Definitive Guide to Agency New Business Tools Webinar

In this 6-13-13 webinar, RSW/US Director of Business Development Lee Mcknight Jr. discusses findings from the "2013 Definitive Guide to Agency New Business Tools,"…

Business 50 planners to watch in 2014 - The Planning Salon

Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning…

Business Agency 2.5

Some of the key concepts from Ignition's workshop "Agency 2.5: How Agencies Are Transforming for the Future." The complete workshop is available by contacting…

Career What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)

My lightning talk at Euro IA 2013, about the lessons I learned in my career as a designer of interactive systems and design processes. The lessons include: - Break Bread…

Career The Junior Reverse Mentorship Model

An exploration of the ad world and the way that junior strategists are currently viewed within the industry.

Economy & Finance A look at client-agency relationships.

A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia…

Education Marketing Communication in Digital Age: presentation for BBDO Moscow Digital Wordshop

Presentation for BBDO Moscow Digital Wordshop in September, 2009 (http://www.wacademy.ru/courses/digital) about communication strategy in Digital Age

Entertainment & Humor The Future of Branded Entertainment - MIPCube Masterclass Ogilvy/Hyper Island white paper

Insights, visions and dreams from MIPCube's Brands & Content Masterclass, at MIPTV 2013, in partnership with Ogilvy and Hyper Island

Entertainment & Humor TORKE TOP 25 Cases

These are some of awarded works, from many others that we've done on the course of past 7 years. We called them TORKE's TOP 25 cases and we hope you to check them…