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Marketing Persuasion eats Advertising for Breakfast - an exploration of the future of advertising

Lecture by Astrid Groenewegen at the Sanoma Mediaparade 2014 on how thinking on persuasion design could transform the way we think about advertising.

Business Agency 2.5

Some of the key concepts from Ignition's workshop "Agency 2.5: How Agencies Are Transforming for the Future." The complete workshop is available by contacting…

Technology Advertising Psychology

Andreea Dicu (slide design) Carmen Neghina Probably my best presentation so far. An insider's view into advertising.

Marketing Psych London 2014

Some of the key things we took out from the recent Psych London conference. Great speakers. Great ideas. If you get the chance to go to one of these events, do it. You won't…

Presentations & Public Speaking Who cares about social media?

This presentation was delivered on April 29th 2014 to an audience of financial services organizations at the Foreign Correspondents' Club of Hong Kong. It outlines why…