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Economy & Finance A look at client-agency relationships.

A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia…

Business GMA: How To Review An Ad

Presentation given to the Georgetown Marketing Association on October 2, 2007 as an introduction to advertising and a basic primer for assessing it.

Business When Social Meets Mobile - Andrew Grill

1. When social meets mobileAndrew Grill, Visible TechnologiesMobile Convention Amsterdam April 2010 2. This time…it’s personal 3. The Mad Men need to change their approach…

Documents Mobile (jen&hilmi)

1. MOBILE JENNI / HILMI 2. Commercial Phone Calls A brief history 3. Text Messaging 4. Birth of better display screens for mobile phones. 5. 2G 3G and then we have... 6.…

Business Think Big 2010 Brussels Andrew Grill

1. Whensocialmeetsmobile Andrew Grill, Visible Technologies IAB Think Big May 2010 2. This time…it’s personal 3. The Mad Men need to change their approach 4. What’s…

Business WGM4 - Andrew Grill

1.Mobile Apps: The Future of Mobile Advertising? Andrew Grill, Digital Strategist Web Goes Mobile Brussels November 20092. What your mobile says about you 3. The Mad Men…

Business Social Media Club of Dallas 8/19/2010

08.19.10 @smcdallas #smcdallas http://www.smcdallas.org Agenda Welcome and Upcoming Events Elysa Rice @Elysa Intro of Sponsors - @neo_pizza @buzzshift Social Media Strategy…

Business UCG at Strategic

1. User Generated Content The old new story 2. Bogdana SSP McCannGoogle: bogdana butnar 3. David Verklin "The best brands are not those that tell the best stories,…

Social Media The Future Of Social Media. Keynotes from #CSMSF Conference in San Francisco Sept 2014

1. #CSMSFSocial Media Corporate ConferenceSan Francisco September 15-16, 2014By Kimberly Allison, CEO of Marketing Rx Inc. 2. Coffee waspoured &minds openedWe listened…

Documents branded_utility_psfk_13nov06

The Brand As Utility Piers Fawkes PSFK Organization & Management Seminar Columbia University Monday Nov 13 2006 The rationale for my investigation into Branded Utility…