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Linking Customer Experience Metrics to ROI: Attainability and Actionability for Any Company Successfully  Driving  Customer-­‐Centric   Culture  and  Ini8a8ves  Through…

Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester…

Presentation given at the Travel Distribution Summit by Arianne Donoghue and Heather Healy from Stickyeyes