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Business Brand Advocates: Building Your Company With Relationships

The secret to growing a great company? Getting your customers to build your business. Learn how your brand advocates are your best marketing channel, how to identify them,…

Business How to create advocacy and conversation, Planning-ness 2009

here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/ big thank you to mark lewis & his team for putting together such a…

Design Social Brand Experience: How to Manage a Motivational Brand

The deck highlights certain brand dynamics that can be effectively triggered to create communities and make a more cohesive brand. Presented at the Social Business Summit…

Economy & Finance Protecting and managing online reputation

How do you protect and manage online reputation? Katy Howell from Immediate Future and Chris Bishop from Hotel Chocolat recently discussed at Internet Retailing.

Technology Does Twitter Vine have a place in your advocacy program?

If a picture is worth a thousand words what can you get for 6 seconds of video? A big impact according to Vine, the new app from Twitter. Brands like Alzheimer's Society,…

Social Media How to Prepare Your Social Program for Christmas in July

Social marketers should learn from retailers and plan ahead now for year end, AKA "Christmas in July”. This deck shares five key points to consider when planning your…

Social Media Community Management Workshop - Amanda Foley

Community Management 101. - A conceptual grasp of community management - The value of community management - Turning community members into advocates - and more

Social Media 5 Types of Social Influencers You Can't Afford to Ignore

Today, only 3 percent of brand fans see Facebook content published by brands and the half-life of a brand post is just 30 minutes. This means brands need to find new ways…

Technology NASA and social media

Presentation NASA's Social Media Manager Stephanie Schierholz gave at the 4th Annual Social Media for PR & Corporate Communications conference presented by Ragan…