1. Chapter 10 Product Issues inChannel Management 2. Marketing Mix Resources 10 Objective 1: By understanding how the other marketing mix variables interface with the channel…
1. School of Business Management Universiti Kebangsaan Malaysia _______________________________________________________________________________________ 2. ACTUAL PRODUCT…
Product Issues in Channel Management Product Issues in Channel Management Part 3: management the marketing channel Han, Tran Ngoc Gia Thien, Hoang Thi Ngoc Nhan, Vo Thuy…
Slide 1 Chapter 10 Product Issues in Channel Management Slide 2 10 By understanding how the other marketing mix variables interface with the channel variable, and the implications…