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Featured Speakers
Molly McKinstryInside Sales Manager
at Glassdoor
Katie BurkeDirector of Talent and Culture
at HubSpot
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AGENDA
• What Is Company Culture?
• Stats That Prove Investing in Culture Pays Off
• Action Plan to Improve Company Culture
• Case Studies
• Save money recruiting
• Save time recruiting
• Increase candidate quality
• Raise productivity levels
• Increase retention rates
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What Is Company Culture?
Vision & Values
Assumptions & Beliefs
Habits, Norms & Systems
Symbols & Language
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CULTURECODE
THE
1.8 million views#1 business deck on SlideShare in 2013
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Culture is to recruiting as product is to marketing.
• Customers are more easily attracted with a great product.
• Talent is more easily attracted with a great culture.
-@Dharmesh, HubSpot
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5 Reasons to Invest inYour Culture
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#1: Save Money Recruiting
#1: Save Money Recruiting
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Companies with agood employer brand
see an average of
#1: Save Money Recruiting
22%in reducedrecruitment
fees
Source: Employer Branding Global Study Report
Companies with astrong employer brand
enjoy
Source: LinkedIn
50%cost-per-hire
savings
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#1: Action Plan
Get involved! Read and respond to Glassdoor reviews, implement feedback and initiate change.
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#2: Save Time Recruiting
46%
Source: Glassdoor
read reviews whenthey have just started their job search and
have not yet spoken witha company recruiting or
hiring manager.
94%
Source: Glassdoor
are likely to apply to a jobif the employer actively managestheir employer brand, responds to reviews, updates their profile and
shares updates on their culture and work environment.
of Glassdoormembers
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#2: Action Plan
Save time recruiting on platforms like Glassdoor. When candidates qualify themselves, you see fewer unqualified resumes and save time.
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#3: Increase Candidate Quality
Referral candidates are
5X more likely to get hired than other candidates
Employee referralsare the #1 SOURCEfor quality new hires
Source: Staffing.org
Source: ERE
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#3: Action Plan
Invest in your employer brand and monitor your reputation on Glassdoor. Your reputation says a lot about your company’s culture!
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#4: Raise Productivity Levels
Companies with engaged employees
OUTPERFORM THOSE WITHOUT BY UP TO
202% Source: Dale Carnegie Increasing employee
engagement investments by 10% can
INCREASE PROFITS BY
$2,400 per employeeper year
Source: TLNT
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#4: Action Plan
Celebrate company and department wins. Recognize individual and team performance.
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#5: Increase Retention Rates
$11 BILLIONIS LOST ANNUALLY
due to
EMPLOYEE TURNOVER
Source: Dale Carnegie
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#5: Action Plan
Ensure managers live up to their full leadership potential and provide them with the tools necessary in order to succeed in their roles!
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Action Plan Recap
Save Money Recruiting
Increase Candidate Quality
Save Time Recruiting
Raise Productivity Levels
Increase Retention Rates
Get involved! Read feedback, respond to reviews and initiate change.
Allow candidates to qualify themselves on platforms like Glassdoor to save time recruiting.
Celebrate company and department wins. Recognize individual and team performance.
Ensure managers live up to their full leadership potential by arming them with the correct tools.
Invest in your employer brand and monitor your reputation on Glassdoor.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#Glassdoor
Culture Case Study: Expedia, Inc.
13 Technical HiresIncluding Sr. Software Engineer & UI Designer
51% Increase in Candidate AwarenessReflected in traffic to Glassdoor Profile
$1700 Cost-Per-Hire50% lower than the national CPH average
RESULTS“Glassdoor has become a critical tool for telling our brand's story online and giving applicants an inside look at life at Expedia.”
Lisa Russell, Senior Director of Talent Acquisition, Expedia, Inc.
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Culture Case Study: HubSpot
Brian Halligan, HubSpot’s CEO, is one of the most highly recommended executives based on Glassdoor reviews
Significantly increased lead flow from Glassdoor to drive candidate quality and quantity
RESULTS
#15 Glassdoor Best Place to Work 2015
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Products change, positioning changes,people change
but the one constant on winning teams and business is a remarkable culture
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Companies who prioritize employee sentimentand company culture perform better overall
in the stock market.
Bottom Line: