CULTURE How Culture Can Define The Success Of Your Startup
CULTUREHow Culture Can Define
The Success Of Your Startup
SALES
MARKETING
RECRUITMENT
CUSTOMERSERVICE
FINANCE
CULTURE
beliefsperceptionsvaluesnormsassumptionspremises
vision&strategy
“Cultureconsistsofgroupnormsofbehaviorandtheunderlyingsharedvaluesthathelpkeepthosenormsinplace.”- JohnKotter
YOUStartswith
changethoughts
Assumptions Behaviour Results
Whyculturematters
culture
just figure out what your personal values are then just make those the company values
corevalues
ZAPPOS10COREVALUES
1. DeliverWOWThroughService2. EmbraceandDriveChange3. CreateFunandaLittleWeirdness4. BeAdventurous,Creative,andOpen-Minded5. PursueGrowthandLearning6. BuildOpenandHonestRelationshipsWithCommunication7. BuildaPositiveTeamandFamilySpirit8. DoMorewithLess9. BePassionateandDetermined10.BeHumble
Google Photos tags black people as 'gorillas', puts pictures in special folder
1 July 2015
Google's tech workforce is far less diverse than its overall workforce
HARD SKILLSSOFT SKILLS&
NUNOMACHADOLOPESHeadofMarketing&CommunicationsBeta-i |www.beta-i.pt
[email protected](+351)916863479
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Language
• InspirationvsMotivation• Relationshipsnotnetworking