Exploring the transformative Power of Company Culture Katie Laird @Blindsdotcom // @happykatie
Exploring the transformativePower of Company Culture
Katie Laird@Blindsdotcom // @happykatie
The ‘real’ Blinds.com
Let’s talk about…
• What does it mean?Culture, mantras, paradigm shifts
• Recruiting + onboardingHaving a blast from the start
• Employee engagementHow to keep the party going
Katie Laird@Blindsdotcom // @happykatie
Culture
What do you value?
Katie Laird@Blindsdotcom // @happykatie
• Crowd source!• A new vocabulary• Post it• Reward it• Breathe it
Is it in your blood?• Organic• Democratic• Multi-faceted• Consistent• Nurtured• Celebrated
Katie Laird@Blindsdotcom // @happykatie
We put it in writing!
Katie Laird@Blindsdotcom // @happykatie
What’s your mission?We make buying blinds onlinesurprisingly easy and exciting.
Katie Laird@Blindsdotcom // @happykatie
Recruiting + Onboarding
Job hunt gone social• Go where your
community is• Social spreads fast!• Job listings are
marketing pieces• Job fairs are fun
Katie Laird@Blindsdotcom // @happykatie
The interview process
Katie Laird@Blindsdotcom // @happykatie
First days kind of suck(and first impressions count)
Katie Laird@Blindsdotcom // @happykatie
CUPCAKES!!!!!!!!!!!!
A top secret Blinds.com mission
Katie Laird@Blindsdotcom // @happykatie
Watch here: http://blnds.cm/newguyvid
Drive back in time
Katie Laird@Blindsdotcom // @happykatie
Know where you come from…
… to know where you’re going.
A scavenger hunt to remember
Katie Laird@Blindsdotcom // @happykatie
• How many Stephanies do you work with?• Who’s wife won a national cooking show?• Where do we turn our team into stars?
Engagement matters
Train like it’s going out of style
Katie Laird@Blindsdotcom // @happykatie
Coaching and face time
• Daily coaching• Weekly 1:1’s• Chance encounters• ‘Actual’ open doors
Celebrate together
Katie Laird@Blindsdotcom // @happykatie
Better than you thought you could be
Katie Laird@Blindsdotcom // @happykatie
Create some super heroes
“Every day you act as if you own this business in all that you do. Today, I’d like to make it official… you now ALL own the company and
I couldn’t be happier.”
Jay SteinfeldCEO, Blinds.com@BlindscomCEO
Test often and…
A quick recap!
• Make it mean something• Experiment without fear• Go geeky with recruiting• Enjoy the ride!
Katie Laird@Blindsdotcom // @happykatie
Be nice, stay engaged + have fun
Katie Laird // PR [email protected]
@Blindsdotcom +@happykatie
Watch here: http://blnds.cm/500milevid