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Dave Robinson20th November 2013
The Rise of OTT Professional VideoTechnical motivation
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“
Sarah change my bedtime
40% on mobile devices
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PayTV / OTT hybrid
Add value to the SKY brand
Rival Catch-up TV integrated into STB
Sky content on any device – no STB
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Access bandwidths sufficient• Unmanaged Networks Sufficient
• Broadband speeds have increased
• 20% >10Mbps sufficient for 1 HD or 2 SD video
• 60% > 4Mbps sufficient for 1 SD video
• Expect 40Mbps to be common in 2-3 years
• VDSL / Vectoring increase use of copper=> 4xHD streams + plenty left for web surfing
• Fibre / Cable >100Mbps
• CDNs
• Operator based and global
• Bring content closer to the end user
Source Akamai SOTI Q2 13
60% > 4Mbps 1 SD video
20% > 10Mbps 1HD or 2 SD
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Compelling Experience
Excellent content
• Technology does not sell
Improved Content Discovery
• Recommendations
• Search
• Social media
Great UIs
• Native apps
• HTML 5
DMC (iPad)
DMR (Connected TV)
CMS
DADA
DMS
DMSDTCP-IP
SourceDTCP-IP Source
CDNCDNCache
12
34
5
Metadata Plugin
RUI Server
MetadataEPG Browse
Select
Play
DLNA CVP2
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HTTP Adaptive Streaming
• HTTP Adaptive Streaming (HAS) adapts to available bandwidth
• Truly OTT Solution
• Reliable – uses TCP
• Goes through firewalls
• Reuses web technology
• Standardised –MPEG DASH
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• New video codec HEVC (H.265)
• Standardised Jan 2013
• Aim to half the bit rate for same quality
• HD / 4Mbps, SD / 1.5Mbps, iPad / 0.5 Mbps
• Increased reach / Quality
• Availability
• Some devices already support H.265 in S/W
• Qualcomm, Marvell, STi, and Broadcom have H/W
• Piecemeal rollout with new clients
H.265 – the hope for the future
2012 2013 2014 2015
PC 100% 100% 100% 100%
Smartphone
91% 95% 100% 100%
Tablet 85% 92% 100% 100%
Digital TV 0% 0% 20% 45%
Source: Multimedia Research Group 2012
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