Ott Video Telco Tv Asia

Over The Top Video

Shanghai, 2010

Manage or monetize

IPTV Competence CentreTelefonica

0

0

Telefónica Servicios Audiovisuales S.A. / Telefónica España S.A.Título de la ponencia / Otros datos de interés / 26-01-2010IPTV Competence CentreTelefonica

Internet Internet Internet Internet ForecastsForecastsForecastsForecasts

33% 40% 57%

91%Internet Video

Video

IPTV Competence CentreTelefonica

1

2009 2010 2014

Consumer Traffic

Video: Video: Video: Video: mainmainmainmain driver Internet driver Internet driver Internet driver Internet growthgrowthgrowthgrowth

IPTV Competence CentreTelefonica

2

New Home New Home New Home New Home environmentenvironmentenvironmentenvironment forforforfor video video video video consumptionconsumptionconsumptionconsumption

BB STB Game consoleBlu-ray/BB STB “hybrid” Traditional Set Top Boxes: BB STB Open

TV set Internet-enabled

Es: Sony Bravia, Philips Net TVTV set DTT

Embedded

OTT TV

BOXES

IPTV Competence CentreTelefonica

3

BB STB

Apple TV

Game console

Es: xBos 360,

PS3

Blu-ray/

DVD

Broadcast:

Satellite, Cable

BroadBand

Network

Internet IP

(Unmanaged)

BB STB “hybrid”

(DTT, Sat, Cable, IP)

Es: Tivo,

CuboVision

Traditional Set Top Boxes:

Cable, Sat, DTT ,

hybrid,IPTV

BB STB Open

Es: Roku

TELCO IPTV

IP

(Managed)

�The traditional Pay Tv Set Top Box is only one of the

many ways consumers can access rich video content

on the sofa screen . A whole new set of devices are

aimed at allowing Online Video consumption on TVs

through the Broadband connection

�“Over The Top TV Boxes”

�Internet Enabled Tv SetsSource: Telco 2.0

Internet access average speeds evolutionInternet access average speeds evolutionInternet access average speeds evolutionInternet access average speeds evolution

First IPTV DSL Deployments

2002

IPTV Competence CentreTelefonica

4

256Kbps HSI averagespeed

•In the past an IPTV offer implied a limited coverage and specific deployments

•Actual average HSI and CPE evolution allow a different and complementary approach