Pay-TV, IPTV and OTT video services in Russia

1. IPTV 2011-2013 , 2013

2. (), IPTV - 2011-2013 , , , . , IPTV . . , . - . , - , - . 2013 ; 2011 2013 . , IPTV , .

3. 3. 2011-2013 . 3.1. -. , . . - - . 3.2. - . , . 1. , 2011-2013 4. IPTV 2011-2013 . 1.1. . 4.1. . , . 1.2. ; . 4.2. . , . 1.3. ( ). 1.4. -, - ( ) 1.5. 2012-2013 , % 1.6. . 2012-2013 , % 1.6. IPTV 2011-2013 . 1.7. IPTV 2012-2013 , %. IPTV 2012-2013 , % 2. 2.1. , , OTT 2011-2013 . 2.2. OTT 2011-2013 . 2.3 OTT. 2.4. Smart TV. - Smart TV. 2.5. Smart TV, - . 4.3. IPTV . 4.4. IPTV . IPTV. 4.5. 2013 . 5. . 6. . 7. .

4. IPTV Smart TV P2P NVOD DTT DTT IPTV VOD IPTV NVOD - Smart TV , , Web TV P2P : IPTV - Web TV

5. DVB-C IPTV (DVB-C + IP)

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11. 2012 , % IPTV : 2013 , % IPTV :

12. 2012 , % 2013 , % IPTV 100% 80% 60% 60% 40% 40% 20% IPTV 100% 80% 20% 0% 0% : :

13. , DTH IPTV. , .

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19. IPTV IPTV , % 2013 2012 : , 2013 IPTV (__ ; __% IPTV), __ (__ ; __%) __ ( __ ; __%). 2014 IPTV __, __.

20. 2013 __. 2014 , , __. . (, ). , % 2011 2012 : IPTV 2013E OTT 2014F

21. - , - . 250 200 150 100 50 0 2010 2011 2012 : 2013E 2014F 2015F 2016F __. . __% . : __.

22. , , % 20 100% 16 80% 12 60% 8 40% 4 20% 0 0% 2009 2010 2011 : 2012 2013 2014F 2015F 2009 2010 2011 : 2012 2013 2014F 2015F

23. . (Stream), (Zabava), , C . - OTT (Over the Top) (, ) IPTV, QoS.

24. - ( ), % IVI.Ru TVigle Megogo Zoomby Now.ru Tvzavr Zabava.ru . Playfamily.Ru Video.Ru Megafon.TV Getmovies Stream.Ru AYYO 2013 2013 2012 0,0% 10,0% 20,0% : Webomer, 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0% 100,0%

25. , . - , Smart TV, - Smart TV, % 120 12% 90 8% 60 4% 30 0 0% 2009 2010 2011 2012 : 2013E 2014F 2015F Smart TV , . Smart TV . 3D, Smart TV . 16-18 .

26. , Smart TV STB, VGC PC , % Smart TV PC Tablet PC, SmartPhones STB, VGC Tablet PC, SmartPhones 125,0% 40 100,0% 30 75,0% 20 50,0% 10 25,0% 0 0,0% 2010 2011 2012 : 2013 2014F 2015F 2010 2011 2012 : 2013 2014F 2015F

27. SMART TV Smart TV __% . __% Smart TV . / Smart TV __. Smart TV . Smart TV __.

28. - , , , . , % , 4,00 70% 3,50 60% ARPU, 6 152 150 5 148 3,00 50% 4 146 2,50 40% 2,00 144 3 142 30% 1,50 2 140 20% 1,00 138 0,50 10% 0,00 0% 2011 2012 : 2013E 2014F 1 136 0 134 2011 2012 : 2013E 2014F

29. 2013 , % - , - 2013 __ . - __%. . . , , . ( -). (10%) __, (, , ). __ -3 , __% . :

30. 2013 __. , __ . 1 2013 - __. - . 2013 , % IPTV CATV DVB-S(S2) .- 0% 20% 40% 60% 80% 100%

31. 2010 2011 2012 2013 DVB-C __% DVB-C __% DVB-S/DVB- S2 __% IPTV, DVB__ C __% IPTV DVB-C __% DVB-S/DVB- S2 __% __ DVB-C __% __% __% __% __% __% __% __% __% __ DVB-C __% __% __% _% __% __% __% __% __ __% __% __% __% __% __% __% __% _% DVB-S/DVB- S2 _% __ DVB-C __% DVB-C __% __ DVB-C __% DVB-S/DVB: - S2 __% _% _% _% __% __% __% _% __% __% __% __% __% __% DVB-C DVBS/DVB-S2 DVBS/DVB-S2 DVBS/DVB-S2 DVB-C IPTV DVB-C DVBS/DVB-S2 DVB-C, IPTV* - - - _% _% __% __% __% DVB-C __ DVB-C __ __% __% __% DVB-C DVB-S/DVB- S2 __% __% __% __% DVB-S/DVB- S2 __% __% __% __% 2013 2010 2011 2012 __ DVB-C __% __% __% __% DVB- S/DVB-S2 __% __% __% __% __ DVB-C* _% _% _% _% IPTV, CATV _% _% __ __ - __ __ DVB-C IPTV __% __% __% __% / _% __% __% __% _% _% _% _% _% _% _% __% __% __% __% __% __% __% __% __% __% __% _% _% __% __% _% _% __% __% __% __% __% __% _% _% _% __% __% __% __% - - _% _%

32. , , . , , % , 900 45% 800 40% 700 35% 600 30% 500 25% 400 ARPU, 20% 1 200 127 126 1 000 126 125 800 125 600 124 124 300 15% 200 400 10% 123 123 200 100 5% 0 0% 2011 2012 : 2013E 2014F 122 122 0 2011 2012 : 2013E 2014F

33. 2012 , % - : - 2013 , % - : -

34. HD- . - .

35. .- , % , 1 500 SkyNet 1 400 2013 2012 1 300 1 200 1 100 1 2012 2 2012 3 2012 4 2012 : 1 2013 2 2013 3 2013 4 2013 :

36. 2013 . ( 4- ) , .

37. IPTV IPTV , 300 IPTV , % InterZet 2013E 200 2012 100 0 2011 2012 : 2013 2014F :

38. IPTV IPTV 45 . __ . , __% , InterZet.

39. ( ) , % 2013 , % IPTV 20% 40% 0% .- 2013E 2012 : : 60% 80% 100%

40. 2011 2012 2013E __% __% __% _% __% __% __% __% __% __% __% __% __% __% __% __% __% __% _% __% __% __% _% _% __% __% __% __ __% __% __% _% _% _% __ _% _% _% __% __% __% __% __% __% __ _% __% __% __ _% _% _% __ / _% _% / _% _% __% __% __% : __ / __ __ __ __ __ __ __ __ 2011 2012 2013E __% __% _% _% _% _% __% __% __% __% __% __% __% __% / __% __% __% __% __% __% _% _% _% __% __% _% _% _% _% __% __% __% __% __% __% __% __% / __% __% __% __% __% __% _% _% _% __% __% _% _% _% _% __% __% __% __% __% __% __% __% __% __% __% __% __% __% __% _% _% _%

41. 2013 - . .

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44. , , . , , , www.rustele.com vk.com/rus_telecom www.facebook.com/Rustelecom (499) 68-11-999 .- (812) 71550-61

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Pay-TV, IPTV and OTT video services in Russia

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