The Facebook Newsfeed Feeding and Caring Manual 2016
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#socialpro #14a @LisaBuyer
#socialpro #14a @LisaBuyer
§ Author of #SocialPRSecrets § Expert in PR/Social Media and SEO § Consultant/CEO @TheBuyerGroup § Adjunct Professor @UF #SMM class § #Yoga Lover § Foodie/Traveler/Mom § Next Conference: Wisdom 2.0 § Next Book: § #Space: How to Create Room For More
Opportunity
Lisa Buyer
Agenda • Why Facebook? • What's In? • What's Out? • Making the Most of It • 2016 Strategy Tips • Weapons and Tools
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@LisaBuyer #socialpro #14a
Why Facebook? AddicEons, Epidemics, and StaEsEcs
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@LisaBuyer #socialpro #14a
1.39 billion mobile monthly acEve users.
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#socialpro #14a @LisaBuyer
20+ minutes per day spent on Facebook
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#socialpro #14a @LisaBuyer
Hello Opportunity! That accounts for nearly 20% of all Eme online.
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#socialpro #14a @LisaBuyer
So Why Facebook? • Branding • TargeEng • Sharing • Engaging • ConverEng
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#socialpro #14a @LisaBuyer
Did you know? Facebook is BuzzFeed's #1 source of
traffic?
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#socialpro #14a @LisaBuyer
What's In Blue Jeans, Emojis, and Millennials
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#socialpro #14a @LisaBuyer
Video Anywhere, anyEme in the palm of your hand
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#socialpro #14a @LisaBuyer
Custom Audiences Target like a super markeEng hero
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#socialpro #14a @LisaBuyer
Mobile Do or die -‐ and it will be a fast one
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#socialpro #14a @LisaBuyer
Impac^ul Images Size, Shape, and ResoluEon
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#socialpro #14a @LisaBuyer
Spending Time, Money, and Resources Required
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#socialpro #14a @LisaBuyer
What's In? • ExcepEonal Content • Visual Storytelling • Specific TargeEng • Mobile-‐Friendly Everything • Paying to Play
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#socialpro #14a @LisaBuyer
What's Out? Buy One Friend, Get One Free
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#socialpro #14a @LisaBuyer
What's Out? • Organic Reach -‐ buh, bye • PromoEonal Posts • QuanEty • Dead Pages
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#socialpro #14a @LisaBuyer
Best Prac[ces There's sEll hope, lots of it!
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#socialpro #14a @LisaBuyer
Branding • Cover and Profile Images • Watermarks • Filters/Tints/Frames • Branded #Hashtags • Consistency
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#socialpro #14a @LisaBuyer
Targe[ng • Email Lists • Website RetargeEng • Geo • Behavior -‐ Interests • Custom Audiences • Events
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#socialpro #14a @LisaBuyer
Engaging • Customer Service • Response Time • Messaging • Comments • Social Customer Service -‐ The New Norm
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#socialpro #14a @LisaBuyer
Conver[ng • Website Click Campaigns • CTA on Images • Consistent Messaging • Match Offline PromoEons
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#socialpro #14a @LisaBuyer
Measure What Ma5ers • Insights • AnalyEcs • Benchmarks • KPI • ROI
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#socialpro #14a @LisaBuyer
Newsfeed Tips Come Together
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#SocialPro #XXa #socialpro #14a @LisaBuyer
Cover Images Change monthly like a magazine cover
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#socialpro #14a @LisaBuyer
Pin/Promote Posts 1x a week
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#socialpro #14a @LisaBuyer
Sniply Drive Conversions Using 3rd-‐Party Content
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#socialpro #14a @LisaBuyer
Promo[ons Sweepstakes/Giveaways
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#socialpro #14a @LisaBuyer
Video Storytelling Build an Audience Prime for Conversions
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#socialpro #14a @LisaBuyer
#socialpro #14a @LisaBuyer
§ Take advantage of Facebook’s opportuniEes including Instagram
§ OpEmize your visuals sharing on Facebook § Use Facebook as an extension of your website § Use videos or GIFs as your visual story-‐telling strategy
§ Think mobile
Takeaways
#socialpro #14a @LisaBuyer
§ Feed the newsfeed with the non-promotional
§ Target and segment audiences that make sense to your brand
§ Use email lists and website retargeting to reach your audience
Takeaways
#socialpro #14a @LisaBuyer
§ Social customer service is the new normal § Go for the conversion - start with the
relationship building § Measure your way to success and getting
more budget so you can do more paid promotions
Takeaways