The Facebook Newsfeed Feeding and Caring Manual By Lisa Buyer

The Facebook Newsfeed Feeding and Caring Manual 2016

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#socialpro #14a @LisaBuyer


§  Author of #SocialPRSecrets §  Expert in PR/Social Media and SEO §  Consultant/CEO @TheBuyerGroup §  Adjunct Professor @UF #SMM class §  #Yoga Lover §  Foodie/Traveler/Mom §  Next Conference: Wisdom 2.0 §  Next Book: §  #Space: How to Create Room For More

Opportunity

Lisa Buyer

Agenda •  Why Facebook? •  What's In? •  What's Out? •  Making the Most of It •  2016 Strategy Tips •  Weapons and Tools

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@LisaBuyer #socialpro #14a

Why Facebook? AddicEons, Epidemics, and StaEsEcs

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1.39 billion mobile monthly acEve users.

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20+ minutes per day spent on Facebook

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Hello Opportunity! That accounts for nearly 20% of all Eme online.

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So Why Facebook? •  Branding •  TargeEng •  Sharing •  Engaging •  ConverEng

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Did you know? Facebook is BuzzFeed's #1 source of

traffic?

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What's In Blue Jeans, Emojis, and Millennials

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"ReacEons" allow for more senEment opEons

Beyond Blue Likes


Video Anywhere, anyEme in the palm of your hand

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Custom Audiences Target like a super markeEng hero

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Mobile Do or die -‐ and it will be a fast one

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Impac^ul Images Size, Shape, and ResoluEon

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Spending Time, Money, and Resources Required

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What's In? •  ExcepEonal Content •  Visual Storytelling •  Specific TargeEng •  Mobile-‐Friendly Everything •  Paying to Play

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What's Out? Buy One Friend, Get One Free

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What's Out? •  Organic Reach -‐ buh, bye •  PromoEonal Posts •  QuanEty •  Dead Pages

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Best Prac[ces There's sEll hope, lots of it!

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Branding •  Cover and Profile Images •  Watermarks •  Filters/Tints/Frames •  Branded #Hashtags •  Consistency

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Targe[ng •  Email Lists •  Website RetargeEng •  Geo •  Behavior -‐ Interests •  Custom Audiences •  Events

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Shareworthy •  EmoEon •  IdenEfiable •  InformaEon •  The BuzzFeed way


Engaging •  Customer Service •  Response Time •  Messaging •  Comments •  Social Customer Service -‐ The New Norm

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Conver[ng • Website Click Campaigns •  CTA on Images •  Consistent Messaging •  Match Offline PromoEons

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Measure What Ma5ers •  Insights •  AnalyEcs •  Benchmarks •  KPI •  ROI

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Newsfeed Tips Come Together

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#SocialPro #XXa #socialpro #14a @LisaBuyer

Cover Images Change monthly like a magazine cover

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@LisaBuyer #socialpro #14a @LisaBuyer

Pin/Promote Posts 1x a week

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Sniply Drive Conversions Using 3rd-‐Party Content







Promo[ons Sweepstakes/Giveaways

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Video Storytelling Build an Audience Prime for Conversions

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§  Take advantage of Facebook’s opportuniEes including Instagram

§  OpEmize your visuals sharing on Facebook §  Use Facebook as an extension of your website §  Use videos or GIFs as your visual story-‐telling strategy

§  Think mobile

Takeaways


§ Feed the newsfeed with the non-promotional

§ Target and segment audiences that make sense to your brand

§ Use email lists and website retargeting to reach your audience

Takeaways


§ Social customer service is the new normal § Go for the conversion - start with the

relationship building § Measure your way to success and getting

more budget so you can do more paid promotions

Takeaways


THANK YOU!

JOIN US @SMX WEST SAN JOSE, CA

MARCH 1-‐3, 2016
