EXPERIENCE
FREELANCE AD/PR STRATEGIST
InJest Creative Co.
Leveraging my early exposure to graphic design and audio/video production software, I began to cultivate a manageable level of business to supplement my income. As my skill-‐set evolves, I add new services, which now include (but are not limited to): A/V Editing, Photo Editing, SEO Coaching, PR Writing, Media Buying & Planning, Copy Writing, Social Media Management, and Graphic Design.
ASST. DIGITAL SALES MANAGER
Townsquare Media
A key member of the leadership team, I contributed to a streamlined sales strategy and accelerated client-‐ROI. I specialized in cross-‐platform campaign planning, management and execution. I used radio, digital display, mobile ads, social media, live events, and more. I supported the sales staff at client-‐meetings, provided digital training, designed digital ads, wrote copy, and tracked results of digital media.
DIGITAL MEDIA STRATEGIST
Townsquare Interactive / Media
Using strong interpersonal communication skills, I cultivated relationships with numerous accounts. Focusing on SEO, custom websites, social media, and online rep management, I fully optimized their online visibility. Spearheading our local e-‐Commerce strategy for SeizeTheDeal.com, I substantially increased monthly revenue. Lastly, I advised clients on radio, digital, and live event opportunities and then produced overwhelmingly successful results for the client.
STUDENT MUSIC COORD.
National Public Radio (NPR)
In this position I coordinated all incoming music and converted to a digital database. In addition, I gained experience in on-‐air production within a nationally syndicated news-‐broadcasting medium through voicing PSA’s and airing the LIVE Metropolitan Opera. I also gained experience in fundraising and volunteer coordination at one of the largest non-‐profit organizations across the globe.
MAY 2010 – PRESENT
JAN 2013 – MAR 2014
AUG 2012 – MAR 2014
AUG 2008 – JUN 2012
& ACCOUNT EXECUTIVE
CORPORATE ASSISTANT
I maintained and organized invoices, assisted with payroll, worked with the corporate buyer to price and distribute new merchandise, and conducted on-‐campus promotions to gain top-‐of-‐mind awareness within the large student population.
AUG 2007 – MAY 2008
Lewis & Clark, Inc.
EDUCATION
B.A. JOURNALISM, AD/PR
HIGH SCHOOL DIPLOMA
Ashdown High School
AUG 2004 – MAY 2007
University of Arkansas
AUG 2007 – MAY 2012
FAYETTEVILLE, AR. 72703
MOBILE: (903) 556-‐9002
BEHANCE.NET/RUSSJESTER
RUSSJESTER
“What ever you do, do it well. Do it so well, that when people see you do it, they will want to see you do it again.”
-‐Walt Disney
I support the Red Cross mission by monitoring assigned social channels and using social media content to interact with the public. During disaster or severe weather, I connect affected communities with critical information and resources by using social platforms to identify actionable trending topics/posts.
INTERNSHIPS + CAUSES
ADVERTISING & PUBLIC RELATIONS INTERN
Generating “buzz” for local events, I wrote newsworthy press releases to gain the attention of the media. I also wrote PSA’s, blogs and even an official government proclamation. In addition, I did a ton of graphic design and assisted in the planning and coordination of, “Artini,” a large art and martini festival. Lastly, I monitored tourism-‐inquiries using tools that captured where, geographically, they came from.
SUMMER 2012
Fayetteville Visitor’s Bureau & Town Center
FALL 2011
ADVERTISING & PUBLIC RELATIONS INTERN
Houndstooth Custom Press
I managed their social media profiles and interacted with followers by posting frequently and implementing experimental content strategies to identify how to best engage followers. I also did graphic design, wrote copy for ads, identified local event-‐participation opportunities, communicated with clients, and assisted with planning, promotion and coordination of, “Houndstooth Presents: Brent Corrigan.” event.
The American Red Cross
DIGITAL COMMUNICATIONS
MAY 2014 – PRESENT
DIGITAL COMMUNICATIONS SPECIALIST
VOLUNTEER TUTOR
E.A.S.T Community Projects
AUG 2005 – MAY 2006
As an Environmental and Spatial Technologies (E.A.S.T.) student at Ashdown High School, I was given the opportunity to volunteer as a mentor/tutor in Ashdown, Arkansas. I, as well as five other students, organized this program and performed the related duties independently from our high school. I volunteered more than 100 hours and worked specifically with second-‐grade students.
STUDENT MEDIA
Panther Zone Television (PZTV)
The Razorback
STUDENT JOURNALIST
STUDENT FILM EDITOR
AUG 2007 – MAY 2008
I wrote assigned/pitched stories in AP Style, interviewed sources, and worked with an assigned photographer. I also used creative writing talents when working on an article. The Razorback is an award-‐winning publication ran by UofA Students.
I led a large team of students and helped them design using Photoshop and capture quality audio/video. Using Adobe Premiere Pro, I created weekly broadcasts and a digital yearbook, “Senior Slideshow,” for graduation.
STRENGTHS
GRAPHIC DESIGN PR WRITING AD COPY WRITING CROSS-‐PLATFORM MEDIA PLANNING & MANAGEMENT DIGITAL STRATEGY PROJECT MANAGEMENT ACCOUNT MANAGEMENT SOCIAL MEDIA ON & OFF-‐PAGE SEO EVENT COORDINATION E-‐COMMERCE CREATIVE STRATEGY SALES & NEGOTIATIONS WEB DESIGN MEDIA RELATIONS MARKET RESEARCH REMARKETING TACTICS REPUTATION MANAGEMENT COMMUNICATIONS RESULTS TRACKING NETWORKING & RELATIONSHIP BUILDING AV PRODUCTION TEAM LEADERSHIP
SOFTWARE
PHOTOSHOP INDESIGN INCOPY ILLUSTRATOR MUSE PREMIERE PRO ACROBAT X MS PUBLISHER MS OFFICE SUITE TAP SCAN MAXIMIZER FINAL CUT PRO
SOCIAL MEDIA
Linkedin.com/in/russjester
Instagram.com/russtee
Twitter.com/RussJester
Vine.co/RussJester
Facebook.com/JesterJaymes
AUG 2006 – MAY 2007
