EXPERIENCE FREELANCE AD/PR STRATEGIST InJest Creative Co. Leveraging my early exposure to graphic design and audio/video production software, I began to cultivate a manageable level of business to supplement my income. As my skillset evolves, I add new services, which now include (but are not limited to): A/V Editing, Photo Editing, SEO Coaching, PR Writing, Media Buying & Planning, Copy Writing, Social Media Management, and Graphic Design. ASST. DIGITAL SALES MANAGER Townsquare Media A key member of the leadership team, I contributed to a streamlined sales strategy and accelerated clientROI. I specialized in cross platform campaign planning, management and execution. I used radio, digital display, mobile ads, social media, live events, and more. I supported the sales staff at clientmeetings, provided digital training, designed digital ads, wrote copy, and tracked results of digital media. DIGITAL MEDIA STRATEGIST Townsquare Interactive / Media Using strong interpersonal communication skills, I cultivated relationships with numerous accounts. Focusing on SEO, custom websites, social media, and online rep management, I fully optimized their online visibility. Spearheading our local eCommerce strategy for SeizeTheDeal.com, I substantially increased monthly revenue. Lastly, I advised clients on radio, digital, and live event opportunities and then produced overwhelmingly successful results for the client. STUDENT MUSIC COORD. National Public Radio (NPR) In this position I coordinated all incoming music and converted to a digital database. In addition, I gained experience in onair production within a nationally syndicated newsbroadcasting medium through voicing PSA’s and airing the LIVE Metropolitan Opera. I also gained experience in fundraising and volunteer coordination at one of the largest nonprofit organizations across the globe. MAY 2010 – PRESENT JAN 2013 – MAR 2014 AUG 2012 – MAR 2014 AUG 2008 – JUN 2012 & ACCOUNT EXECUTIVE CORPORATE ASSISTANT I maintained and organized invoices, assisted with payroll, worked with the corporate buyer to price and distribute new merchandise, and conducted oncampus promotions to gain topofmind awareness within the large student population. AUG 2007 – MAY 2008 Lewis & Clark, Inc. EDUCATION B.A. JOURNALISM, AD/PR HIGH SCHOOL DIPLOMA Ashdown High School AUG 2004 – MAY 2007 University of Arkansas AUG 2007 – MAY 2012 FAYETTEVILLE, AR. 72703 MOBILE: (903) 5569002 [email protected] BEHANCE.NET/RUSSJESTER RUSSJESTER “What ever you do, do it well. Do it so well, that when people see you do it, they will want to see you do it again.” Walt Disney
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
EXPERIENCE
FREELANCE AD/PR STRATEGIST
InJest Creative Co.
Leveraging my early exposure to graphic design and audio/video production software, I began to cultivate a manageable level of business to supplement my income. As my skill-‐set evolves, I add new services, which now include (but are not limited to): A/V Editing, Photo Editing, SEO Coaching, PR Writing, Media Buying & Planning, Copy Writing, Social Media Management, and Graphic Design.
ASST. DIGITAL SALES MANAGER
Townsquare Media
A key member of the leadership team, I contributed to a streamlined sales strategy and accelerated client-‐ROI. I specialized in cross-‐platform campaign planning, management and execution. I used radio, digital display, mobile ads, social media, live events, and more. I supported the sales staff at client-‐meetings, provided digital training, designed digital ads, wrote copy, and tracked results of digital media.
DIGITAL MEDIA STRATEGIST
Townsquare Interactive / Media
Using strong interpersonal communication skills, I cultivated relationships with numerous accounts. Focusing on SEO, custom websites, social media, and online rep management, I fully optimized their online visibility. Spearheading our local e-‐Commerce strategy for SeizeTheDeal.com, I substantially increased monthly revenue. Lastly, I advised clients on radio, digital, and live event opportunities and then produced overwhelmingly successful results for the client.
STUDENT MUSIC COORD.
National Public Radio (NPR)
In this position I coordinated all incoming music and converted to a digital database. In addition, I gained experience in on-‐air production within a nationally syndicated news-‐broadcasting medium through voicing PSA’s and airing the LIVE Metropolitan Opera. I also gained experience in fundraising and volunteer coordination at one of the largest non-‐profit organizations across the globe.
MAY 2010 – PRESENT
JAN 2013 – MAR 2014
AUG 2012 – MAR 2014
AUG 2008 – JUN 2012
& ACCOUNT EXECUTIVE
CORPORATE ASSISTANT
I maintained and organized invoices, assisted with payroll, worked with the corporate buyer to price and distribute new merchandise, and conducted on-‐campus promotions to gain top-‐of-‐mind awareness within the large student population.
AUG 2007 – MAY 2008
Lewis & Clark, Inc.
EDUCATION
B.A. JOURNALISM, AD/PR
HIGH SCHOOL DIPLOMA
Ashdown High School
AUG 2004 – MAY 2007
University of Arkansas
AUG 2007 – MAY 2012
FAYETTEVILLE, AR. 72703
MOBILE: (903) 556-‐9002
BEHANCE.NET/RUSSJESTER
RUSSJESTER
“What ever you do, do it well. Do it so well, that when people see you do it, they will want to see you do it again.”
-‐Walt Disney
I support the Red Cross mission by monitoring assigned social channels and using social media content to interact with the public. During disaster or severe weather, I connect affected communities with critical information and resources by using social platforms to identify actionable trending topics/posts.
INTERNSHIPS + CAUSES
ADVERTISING & PUBLIC RELATIONS INTERN
Generating “buzz” for local events, I wrote newsworthy press releases to gain the attention of the media. I also wrote PSA’s, blogs and even an official government proclamation. In addition, I did a ton of graphic design and assisted in the planning and coordination of, “Artini,” a large art and martini festival. Lastly, I monitored tourism-‐inquiries using tools that captured where, geographically, they came from.
SUMMER 2012
Fayetteville Visitor’s Bureau & Town Center
FALL 2011
ADVERTISING & PUBLIC RELATIONS INTERN
Houndstooth Custom Press
I managed their social media profiles and interacted with followers by posting frequently and implementing experimental content strategies to identify how to best engage followers. I also did graphic design, wrote copy for ads, identified local event-‐participation opportunities, communicated with clients, and assisted with planning, promotion and coordination of, “Houndstooth Presents: Brent Corrigan.” event.
The American Red Cross
DIGITAL COMMUNICATIONS
MAY 2014 – PRESENT
DIGITAL COMMUNICATIONS SPECIALIST
VOLUNTEER TUTOR
E.A.S.T Community Projects
AUG 2005 – MAY 2006
As an Environmental and Spatial Technologies (E.A.S.T.) student at Ashdown High School, I was given the opportunity to volunteer as a mentor/tutor in Ashdown, Arkansas. I, as well as five other students, organized this program and performed the related duties independently from our high school. I volunteered more than 100 hours and worked specifically with second-‐grade students.
STUDENT MEDIA
Panther Zone Television (PZTV)
The Razorback
STUDENT JOURNALIST
STUDENT FILM EDITOR
AUG 2007 – MAY 2008
I wrote assigned/pitched stories in AP Style, interviewed sources, and worked with an assigned photographer. I also used creative writing talents when working on an article. The Razorback is an award-‐winning publication ran by UofA Students.
I led a large team of students and helped them design using Photoshop and capture quality audio/video. Using Adobe Premiere Pro, I created weekly broadcasts and a digital yearbook, “Senior Slideshow,” for graduation.
STRENGTHS
GRAPHIC DESIGN PR WRITING AD COPY WRITING CROSS-‐PLATFORM MEDIA PLANNING & MANAGEMENT DIGITAL STRATEGY PROJECT MANAGEMENT ACCOUNT MANAGEMENT SOCIAL MEDIA ON & OFF-‐PAGE SEO EVENT COORDINATION E-‐COMMERCE CREATIVE STRATEGY SALES & NEGOTIATIONS WEB DESIGN MEDIA RELATIONS MARKET RESEARCH REMARKETING TACTICS REPUTATION MANAGEMENT COMMUNICATIONS RESULTS TRACKING NETWORKING & RELATIONSHIP BUILDING AV PRODUCTION TEAM LEADERSHIP
SOFTWARE
PHOTOSHOP INDESIGN INCOPY ILLUSTRATOR MUSE PREMIERE PRO ACROBAT X MS PUBLISHER MS OFFICE SUITE TAP SCAN MAXIMIZER FINAL CUT PRO
SOCIAL MEDIA
Linkedin.com/in/russjester
Instagram.com/russtee
Twitter.com/RussJester
Vine.co/RussJester
Facebook.com/JesterJaymes
AUG 2006 – MAY 2007
Related Documents
