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Presented
By:Husami-12Sajid: 36
Naseer:46
Muzaffar:45
FYBAF SEM-II
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INTRODUCTION
Swiss company - global reach
Around 254,000 people working for them
Operating in more than 81 countrieshaving 522 factories
Worlds leading food & beverage company
People, brands & products are key
Over 700 products renovated or innovated in the past
five years, with wellness in mind
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History &Background
Henri Nestl established Nestl in1867 inSwitzerland
His first product was lactogenformula forinfants by the name Farine
Lacte
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MOST POPULARBRANDSBeverages Chocolate, Confectionery &
Biscuits
Prepared dishes and cooking aids Water
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Continue
.Milk Products PetCare
Ice-cream Pharma
Nutrition
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Joint Venture
Nestl is party to a number of important joint venture: BPW (Beverage Partners Worldwide) with the Coca
Cola Company
CPW (Cereal Partners Worldwide) with GeneralMills
Innov with L'Oreal
Galderma, Lacteal's etc
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Nestl India
seven factories and a large number of co-packers At 1912, traded as The Nestl Anglo-Swiss Condensed Milk
Company (Export) Ltd. first factory in 1961 at Moga, Punjab.
direct and indirect employment, including farmers, suppliers ofpackaging materials, services and other goods. provide Clean Drinking Water and educate children in schools
to conserve this scarce resource create awareness about the right to education and encourages
the communities around its factories to send their children toschool.
helps in the maintenance of public parks and green belts, andfacilitates blood donation camps and health awareness
programs.
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Nestl India
performance: net profit- 18.1%, amounting to Rs. 95.7crores, and
the net sales figure marks a rise of 23.2%.
exports delineate improvement by 15.6 %, which iscalculated as Rs. 82crores. net domestic sales- Rs. 756.9 crores
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Nestl India
science-based nutrition products
Nestle India is stepping up focus on science-based nutritionfoods in line with its global strategy
recently set up a 500 million fund, named `W Health' tocomplement Nestl's internal R&D.
Example, Nestl's Milo for instance, was re-launched withenergy releasing Actigen-E, a team of B-vitamin complex andessential micronutrients to boost optimum performance.
also launched Nestle Ceremeal Daliya, a scientifically balancedmeal solution for two-plus toddlers, containing essentialnutrients.
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Nestl India
most popular brands
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Nestl Oceania
wholly-owned subsidiary of the Swiss-based, global food andbeverages company, Nestl S.A.
Regions: Australia, New Zealand, and the Pacific Islands. employs more than 5,700 people in over 70 offices selling A$268 million Nestl products and raw materials Athlete Career Scholarships
Community Environment ProgramNESTL Golden Chef's Hat Award The MILO in2CRICKET Program offers children aged 5 to 10
years the opportunity to kick start their cricket career
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Nestl Oceaniamost popular brands
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MARKETING MIX
Product positioning
favor the rules of free competition under a clear legal frameworkCreate and respond to demand for its product.
Nespresso is a brilliant example
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Place
decisions depend on: storing and transporting of products
channel of distribution
Price
ethnocentric pricing policy (perunit price of an item to be the same, no matter where in the world the
buyer is situated)
geocentric pricing policy approach in the pharmaceuticalproduct.
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Advertising, Promotion &
Packaging
Advertising through newspapers, magazines, television, radio, billboard or the
internet Unique, Use creative slogan
Example- Nesquik Rabbit
Packagingmainly in plastics, but also to a lesser extent across metals and paper
and broad
Promotion Professional Athletes, Famous individuals Example: U.S. Nestle Crunch Commercials staring Shaq
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Macro analysisHealth & wellnessGrowing and developing populations
Micro analysis
Quality and safety assurance Commercial behavior Environmental practices of suppliers Health & safety
Energy & climate change
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