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Presented

By:Husami-12Sajid: 36

Naseer:46

Muzaffar:45

FYBAF SEM-II

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INTRODUCTION

Swiss company - global reach

Around 254,000 people working for them

Operating in more than 81 countrieshaving 522 factories

Worlds leading food & beverage company

People, brands & products are key

Over 700 products renovated or innovated in the past

five years, with wellness in mind

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History &Background

Henri Nestl established Nestl in1867 inSwitzerland

His first product was lactogenformula forinfants by the name Farine

Lacte

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MOST POPULARBRANDSBeverages Chocolate, Confectionery &

Biscuits

Prepared dishes and cooking aids Water

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Continue

.Milk Products PetCare

Ice-cream Pharma

Nutrition

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Joint Venture

Nestl is party to a number of important joint venture: BPW (Beverage Partners Worldwide) with the Coca

Cola Company

CPW (Cereal Partners Worldwide) with GeneralMills

Innov with L'Oreal

Galderma, Lacteal's etc

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Nestl India

seven factories and a large number of co-packers At 1912, traded as The Nestl Anglo-Swiss Condensed Milk

Company (Export) Ltd. first factory in 1961 at Moga, Punjab.

direct and indirect employment, including farmers, suppliers ofpackaging materials, services and other goods. provide Clean Drinking Water and educate children in schools

to conserve this scarce resource create awareness about the right to education and encourages

the communities around its factories to send their children toschool.

helps in the maintenance of public parks and green belts, andfacilitates blood donation camps and health awareness

programs.

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Nestl India

performance: net profit- 18.1%, amounting to Rs. 95.7crores, and

the net sales figure marks a rise of 23.2%.

exports delineate improvement by 15.6 %, which iscalculated as Rs. 82crores. net domestic sales- Rs. 756.9 crores

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Nestl India

science-based nutrition products

Nestle India is stepping up focus on science-based nutritionfoods in line with its global strategy

recently set up a 500 million fund, named `W Health' tocomplement Nestl's internal R&D.

Example, Nestl's Milo for instance, was re-launched withenergy releasing Actigen-E, a team of B-vitamin complex andessential micronutrients to boost optimum performance.

also launched Nestle Ceremeal Daliya, a scientifically balancedmeal solution for two-plus toddlers, containing essentialnutrients.

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Nestl India

most popular brands

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Nestl Oceania

wholly-owned subsidiary of the Swiss-based, global food andbeverages company, Nestl S.A.

Regions: Australia, New Zealand, and the Pacific Islands. employs more than 5,700 people in over 70 offices selling A$268 million Nestl products and raw materials Athlete Career Scholarships

Community Environment ProgramNESTL Golden Chef's Hat Award The MILO in2CRICKET Program offers children aged 5 to 10

years the opportunity to kick start their cricket career

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Nestl Oceaniamost popular brands

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MARKETING MIX

Product positioning

favor the rules of free competition under a clear legal frameworkCreate and respond to demand for its product.

Nespresso is a brilliant example

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Place

decisions depend on: storing and transporting of products

channel of distribution

Price

ethnocentric pricing policy (perunit price of an item to be the same, no matter where in the world the

buyer is situated)

geocentric pricing policy approach in the pharmaceuticalproduct.

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Advertising, Promotion &

Packaging

Advertising through newspapers, magazines, television, radio, billboard or the

internet Unique, Use creative slogan

Example- Nesquik Rabbit

Packagingmainly in plastics, but also to a lesser extent across metals and paper

and broad

Promotion Professional Athletes, Famous individuals Example: U.S. Nestle Crunch Commercials staring Shaq

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Macro analysisHealth & wellnessGrowing and developing populations

Micro analysis

Quality and safety assurance Commercial behavior Environmental practices of suppliers Health & safety

Energy & climate change

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