Master of StrategicManagement
The Team
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Aswin van Oijen:director
Roald Gerritsen:student
Yannick Lamens: graduate
Eric Niesten: coordinator
Questions on Strategic Management
• What is it?
• How do you learn it?
• How do our students experience it?
• What can you do with it?
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What is Strategic Management?
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• Founded in 1991 • Software for mobile devices, including navigation• First portable navigation devices in 2004• Revenues €963 million in 2013
Is TomTom succesful?
Why?
Decisions:•Map content•Real-time and historic traffic information• Location-based services•Webfleet management solutions•Navigation software• Sports watches
TomTom
What is Strategic Management?
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Making and implementing vital decisions in the face of high uncertainty and complexity
How Do You Learn Strategic Management?
Teaching Philosophy
• Advanced scientific expertise and practical skills
• Linked to practice
• Diverse work forms
• Fitting with course goals
• Small scale
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Assignments
Case DiscussionsDiscussions
Exams Excursions
Games Guest Lectures
Lectures
PresentationsTrainings
Tutorials
Web Lectures Workshops
Case Writing
How Do You Learn Strategic Management?
Curriculum
• Four study units concentration of efforts
• Two tracks: strategic consultancy and entrepreneurship
• Highly structured completion in one year
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Curriculum: August Entrants – Strategic Consultancy Track
Business-
Level Strategy
Corporate-
Level Strategy
International
Strategy
Research Skills
SM
Corporate
Entrepreneurship
Strategy
Implementation
Strategic
Consultancy
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
researchThesis:
Course Example: Strategic Consultancy
• Overall goal:
Exposure to and training in vital strategic consultancy skills: Intake, tools, data, and presentation
• Teaching team:
Mix of scientists and professionals
• Teaching methods:
Lectures: guest, regular, feedback, web
Tutorials: practice, coaching
Workshops
• Network
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Curriculum: August Entrants – Entrepreneurship Track
Business-
Level Strategy
Corporate-
Level Strategy
International
Strategy
Research Skills
SM
Corporate
Entrepreneurship
Strategy
Implementation
Sustainable
Entrepreneurship
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
researchThesis:
Curriculum: January Entrants
Business-Level
Strategy
Corporate-Level
Strategy
Research Skills
SM
Organization
Theory
Strategy
Implementation
Strategic
Consultancy
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
researchThesis:
International
Management
• No entrepreneurship track• Less optimal sequence• Less flexibility at the end
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How Do Our Students Experience Strategic Management?
• Roald Gerritsen
• 23 years old
• Bachelor: Bedrijfseconomie (Business Administration)
• Hobbies: Cycle racing, mountain biking, going out with friends
Reasons for Choice Strategic Management
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• Favorite courses during my bachelor
• Career perspectives
• Specialized, but broad career opportunities
• Logic reasoning, not merely numbers
Experiences with Strategic Management
• Very interactive lectures
• A lot of group work
• Various assignments
• Lecturers with hands-on experience
• Practical courses
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Thesis Experience
• Open innovation within startups
• Collaboration with StartupBootCamp
• Open community, willing to help
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Future Plans
• Explore career opportunities
• Keep studying besides a professional career
• Career in consulting
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What Can You Do with Strategic Management?
A Master of Strategic Management is able to:
• Identify strategic challenges
• Analyze uncertain and complex situations
• Prepare vital decisions
• Implement strategies
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This prepares for a career in:
• (Strategic) consultancy
• New business development / entrepreneurship
• General management
Career Types and Companies
• Source: 178 graduates in LinkedIn connections program director
• Survey date: November 22, 2014
• Mainly graduates from program before redesign in 2013/2014
• Graduations from 1996 until September 2014 (median: 2012)
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Career Types as Percentage of Total
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Notes:
• Careers in marketing and finance are usually related to previous or subsequent education
• Survey based on program before redesign leading to more clear profiles
0% 5% 10% 15% 20% 25% 30%
Unknown / no job
Various (research / study / management support / trade / assistant)
Finance / Accounting
Marketing / Marketing Management / Sales
Account Management
Trainee / Management Trainee
General Management
Entrepreneurship / New Business Development
Consulting (including analysts)
1%
6%
11%
8%
7%
8%
21%
8%
30%
Examples of Companies that Employ our Graduates
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Industry Companies
Professional Advice Accenture, Atos, Capgemini, Ernst & Young, EurogroupConsulting, Euronet Consultants, Fagro, KPMG, McKinsey, PwC, Scenter, Thaesis
Dutch Multinationals Ahold, ASML, Ballast Nedam, DE Master Blenders, Heijmans, Mammoet, Philips, PostNL, Unilever
Non-Dutch Multinationals Air Liquide, Apple, Bayer, BMW, Coca-Cola, Dell, Dow, E.ON, General Electric, Google, Lidl, Mars, Peugeot, Philip Morris, Procter & Gamble, Twitter, Xerox
Banks and Insurance Companies ABN AMRO, Achmea, CZ, DAS, Delta Lloyd, Menzis, Rabobank, Türkiye İş Bankası , VGZ
Not-for-Profit (8%) Avans, Hogeschool Rotterdam, Ministries, Tony’sChocolonely
And many others…
Graduate Experiences
Yannick Lamens: consultant PwC
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Ranked Best in the Netherlands
Highly fascinating and relevant topics
Fully redesigned, challenging curriculum
Attractive teaching methods
Specialized and broad career opportunities
Dual Degree opportunities
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Closing
• Questions?
• Information market
• Admission, career services, and alumni relations
• Conclusion
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All students:
Enroll via Studielink
Non-TiSEM students who want to enroll in a (Pre-) Master also need to:
Submit an application for admission
For more information go to
www.tilburguniversity.edu/education/masters-programmes/admissionprocedure/feb/
Admission & Application
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TiSEM Career Services
TiSEM Career Services 25
Guiding you in your career planning process• Career Advice• Career Workshop• Internships• TiSEM Career Mentor Program
Simone Hofland (K18)Career Services Officer013 466 4203
[email protected]/studentcareerservices
TiSEM Alumni Relations
TiSEM Alumni Relations 26
Alumni are our most important ambassadors and our goal is to continue to support our alumni to succeed in their professional lives by providing opportunities to
- Expand Your Future- Knowledge - Skills - Network
As a student, you can benefit from the experiences of the thousands of alumni in the network
Pam Dupont Alumni Officer013 466 3603
[email protected]://www.tilburguniversity.edu/alumni-tisem
Which Candidate Are We Looking For?
• Excellent analytical capabilities or the talent to develop them
• Thinkers who can also present and discuss their ideas
• Pioneers with an open mind
• Committed to produce excellent results in a pressure cooker
environment
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