Master Strategic Management 2014

Master of StrategicManagement

The Team

2November 27, 2014 2November 27, 2014

Aswin van Oijen:director

Roald Gerritsen:student

Yannick Lamens: graduate

Eric Niesten: coordinator

Questions on Strategic Management

• What is it?

• How do you learn it?

• How do our students experience it?

• What can you do with it?

3November 27, 2014 3November 27, 2014

What is Strategic Management?

4November 27, 2014

• Founded in 1991 • Software for mobile devices, including navigation• First portable navigation devices in 2004• Revenues €963 million in 2013

Is TomTom succesful?

Why?

Decisions:•Map content•Real-time and historic traffic information• Location-based services•Webfleet management solutions•Navigation software• Sports watches

TomTom

What is Strategic Management?

5November 27, 2014

Making and implementing vital decisions in the face of high uncertainty and complexity

How Do You Learn Strategic Management?

Teaching Philosophy

• Advanced scientific expertise and practical skills

• Linked to practice

• Diverse work forms

• Fitting with course goals

• Small scale

6November 27, 2014

Assignments

Case DiscussionsDiscussions

Exams Excursions

Games Guest Lectures

Lectures

PresentationsTrainings

Tutorials

Web Lectures Workshops

Case Writing

How Do You Learn Strategic Management?

Curriculum

• Four study units concentration of efforts

• Two tracks: strategic consultancy and entrepreneurship

• Highly structured completion in one year

7November 27, 2014

Curriculum: August Entrants – Strategic Consultancy Track

Business-

Level Strategy

Corporate-

Level Strategy

International

Strategy

Research Skills

SM

Corporate

Entrepreneurship

Strategy

Implementation

Strategic

Consultancy

Master

Thesis

Unit 1 Unit 2 Unit 3 Unit 4

Skills training and

topic definition

Extended proposal

development under

supervisor

Full-time

researchThesis:

Course Example: Strategic Consultancy

• Overall goal:

Exposure to and training in vital strategic consultancy skills: Intake, tools, data, and presentation

• Teaching team:

Mix of scientists and professionals

• Teaching methods:

Lectures: guest, regular, feedback, web

Tutorials: practice, coaching

Workshops

• Network

9November 27, 2014

Curriculum: August Entrants – Entrepreneurship Track

Business-

Level Strategy

Corporate-

Level Strategy

International

Strategy

Research Skills

SM

Corporate

Entrepreneurship

Strategy

Implementation

Sustainable

Entrepreneurship

Master

Thesis

Unit 1 Unit 2 Unit 3 Unit 4

Skills training and

topic definition

Extended proposal

development under

supervisor

Full-time

researchThesis:

Curriculum: January Entrants

Business-Level

Strategy

Corporate-Level

Strategy

Research Skills

SM

Organization

Theory

Strategy

Implementation

Strategic

Consultancy

Master

Thesis

Unit 1 Unit 2 Unit 3 Unit 4

Skills training and

topic definition

Extended proposal

development under

supervisor

Full-time

researchThesis:

International

Management

• No entrepreneurship track• Less optimal sequence• Less flexibility at the end

12

How Do Our Students Experience Strategic Management?

• Roald Gerritsen

• 23 years old

• Bachelor: Bedrijfseconomie (Business Administration)

• Hobbies: Cycle racing, mountain biking, going out with friends

Reasons for Choice Strategic Management

13

• Favorite courses during my bachelor

• Career perspectives

• Specialized, but broad career opportunities

• Logic reasoning, not merely numbers

Experiences with Strategic Management

• Very interactive lectures

• A lot of group work

• Various assignments

• Lecturers with hands-on experience

• Practical courses

14

Thesis Experience

• Open innovation within startups

• Collaboration with StartupBootCamp

• Open community, willing to help

15

Future Plans

• Explore career opportunities

• Keep studying besides a professional career

• Career in consulting

16

What Can You Do with Strategic Management?

A Master of Strategic Management is able to:

• Identify strategic challenges

• Analyze uncertain and complex situations

• Prepare vital decisions

• Implement strategies

17November 27, 2014

This prepares for a career in:

• (Strategic) consultancy

• New business development / entrepreneurship

• General management

Career Types and Companies

• Source: 178 graduates in LinkedIn connections program director

• Survey date: November 22, 2014

• Mainly graduates from program before redesign in 2013/2014

• Graduations from 1996 until September 2014 (median: 2012)

18November 27, 2014

Career Types as Percentage of Total

19November 27, 2014

Notes:

• Careers in marketing and finance are usually related to previous or subsequent education

• Survey based on program before redesign leading to more clear profiles

0% 5% 10% 15% 20% 25% 30%

Unknown / no job

Various (research / study / management support / trade / assistant)

Finance / Accounting

Marketing / Marketing Management / Sales

Account Management

Trainee / Management Trainee

General Management

Entrepreneurship / New Business Development

Consulting (including analysts)

1%

6%

11%

8%

7%

8%

21%

8%

30%

Examples of Companies that Employ our Graduates

20November 27, 2014

Industry Companies

Professional Advice Accenture, Atos, Capgemini, Ernst & Young, EurogroupConsulting, Euronet Consultants, Fagro, KPMG, McKinsey, PwC, Scenter, Thaesis

Dutch Multinationals Ahold, ASML, Ballast Nedam, DE Master Blenders, Heijmans, Mammoet, Philips, PostNL, Unilever

Non-Dutch Multinationals Air Liquide, Apple, Bayer, BMW, Coca-Cola, Dell, Dow, E.ON, General Electric, Google, Lidl, Mars, Peugeot, Philip Morris, Procter & Gamble, Twitter, Xerox

Banks and Insurance Companies ABN AMRO, Achmea, CZ, DAS, Delta Lloyd, Menzis, Rabobank, Türkiye İş Bankası , VGZ

Not-for-Profit (8%) Avans, Hogeschool Rotterdam, Ministries, Tony’sChocolonely

And many others…

Graduate Experiences

Yannick Lamens: consultant PwC

21November 27, 2014

Ranked Best in the Netherlands

Highly fascinating and relevant topics

Fully redesigned, challenging curriculum

Attractive teaching methods

Specialized and broad career opportunities

Dual Degree opportunities

22November 27, 2014

Closing

• Questions?

• Information market

• Admission, career services, and alumni relations

• Conclusion

November 27, 2014 23

All students:

Enroll via Studielink

Non-TiSEM students who want to enroll in a (Pre-) Master also need to:

Submit an application for admission

For more information go to

www.tilburguniversity.edu/education/masters-programmes/admissionprocedure/feb/

Admission & Application

24

TiSEM Career Services

TiSEM Career Services 25

Guiding you in your career planning process• Career Advice• Career Workshop• Internships• TiSEM Career Mentor Program

Simone Hofland (K18)Career Services Officer013 466 4203

[email protected]/studentcareerservices

TiSEM Alumni Relations

TiSEM Alumni Relations 26

Alumni are our most important ambassadors and our goal is to continue to support our alumni to succeed in their professional lives by providing opportunities to

- Expand Your Future- Knowledge - Skills - Network

As a student, you can benefit from the experiences of the thousands of alumni in the network

Pam Dupont Alumni Officer013 466 3603

[email protected]://www.tilburguniversity.edu/alumni-tisem

Which Candidate Are We Looking For?

• Excellent analytical capabilities or the talent to develop them

• Thinkers who can also present and discuss their ideas

• Pioneers with an open mind

• Committed to produce excellent results in a pressure cooker

environment

27November 27, 2014