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Master of Strategic Management
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Page 1: Master Strategic Management

Master of Strategic Management

Page 2: Master Strategic Management

Highlights Master of Strategic Management

Highly fascinating and relevant topics

Fully redesigned, challenging curriculum:

• Four study units concentration of efforts

• Two tracks: strategic consultancy and entrepreneurship

• Highly structured completion in one year

Attractive teaching methods

• Recent scientific insights and practical skills

• Linked to practice

• Diverse, small-scale work forms

Many career opportunities

• Specialized and general

• Diverse companies

Dual Degree opportunities

2 March 24, 2014

Page 3: Master Strategic Management

Agenda

• Highlights

• Strategy in practice

• Careers

• Curriculum

• Course example

• Teaching method

• Student’s perspective

• Graduates

• …

3 March 24, 2014

Aswin van Oijen:

director

Eric Niesten:

coordinator

Geert van den Bosch:

student

Page 4: Master Strategic Management

Strategy in Practice

4

Source: Yahoo Finance

Making and implementing vital

decisions in the face of high

uncertainty and complexity

• Founded in 1991

• Software for mobile devices, including navigation

• First portable navigation devices in 2004

• Revenues €1.06 billion in 2012

Is TomTom succesful?

Decisions • Acquire map maker

• Sell directly to car manufacturers

• Supply maps and software to Apple

• Sports watches

Why?

Page 5: Master Strategic Management

Master of Strategic Management

Able to:

• Identify strategic challenges

• Analyze uncertain and complex situations

• Prepare vital decisions

• Implement strategies

5 March 24, 2014

Prepared for a career in:

• (Strategic) consultancy

• New business development / entrepreneurship

• General management

Page 6: Master Strategic Management

Curriculum: August Entrants – Strategic Consultancy Track

Business-

Level Strategy

Corporate-

Level Strategy

International

Strategy

Research Skills

SM

Corporate

Entrepreneurship

Strategy

Implementation

Strategic

Consultancy

Master

Thesis

Unit 1 Unit 2 Unit 3 Unit 4

Skills training and

topic definition

Extended proposal

development under

supervisor

Full-time

research Thesis:

Page 7: Master Strategic Management

Curriculum: August Entrants – Entrepreneurship Track

Business-

Level Strategy

Corporate-

Level Strategy

International

Strategy

Research Skills

SM

Corporate

Entrepreneurship

Strategy

Implementation

Sustainable

Entrepreneurship

Master

Thesis

Unit 1 Unit 2 Unit 3 Unit 4

Skills training and

topic definition

Extended proposal

development under

supervisor

Full-time

research Thesis:

Page 8: Master Strategic Management

Curriculum: January Entrants

Business-Level

Strategy

Corporate-Level

Strategy

Research Skills

SM

Organization

Theory

Strategy

Implementation

Strategic

Consultancy

Master

Thesis

Unit 1 Unit 2 Unit 3 Unit 4

Skills training and

topic definition

Extended proposal

development under

supervisor

Full-time

research Thesis:

International

Management

• No entrepreneurship track

• Less optimal sequence

• Less flexibility at the end

Page 9: Master Strategic Management

Course Example: Strategic Consultancy

• Overall goal:

Exposure to and training in vital strategic consultancy skills:

Intake, tools, data, and presentation

• Teaching team:

Mix of scientists and professionals

• Teaching methods:

Lectures: guest, regular, feedback, web

Tutorials: practice, coaching

Workshops

• Network

9 March 24, 2014

Source: P3 Strategic Consulting

Page 10: Master Strategic Management

Teaching Policy

• Broad denominator: Research-Based Learning

Intertwining education and research, activation, innovation,

career linkages

• Various work forms

• Fitting with course goals and small-scale

10 March 24, 2014

Assignments

Case

Discussions Discussions

Exams Excursions

Games Guest

Lectures Lectures

Presentations Trainings

Tutorials

Web

Lectures Workshops

Page 11: Master Strategic Management

11

Student’s Perspective: Background Information

• Age: 20 years old

• High school: ‘Cum laude’

• Bachelor: Bedrijfseconomie (En: Business

Administration)

• Master: ‘Cum Laude’?

• Work experience and hobbies

Page 12: Master Strategic Management

Reasons for Choice Strategic Management

12

• Specialization in Organization & Strategy in

Bachelor

• Career perspectives

• Interesting courses

• Logic reasoning, not merely numbers

Page 13: Master Strategic Management

Experiences with Strategic Management

• Very interactive lectures/tutorials

• Various assignments

• Highly knowledgeable lecturers

• Very interesting, practical topics

• Improve your English

• A lot of group work

• A lot of time and effort, but it will be rewarded

13

Page 14: Master Strategic Management

Future Plans

• A second study

• Gaining more work experience

• Language course

• CEO, General Manager, or own company

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Page 15: Master Strategic Management

Career Types and Companies

• Source: 135 LinkedIn connections program director

• Survey date: November 20, 2013

• Program before redesign in 2013/2014

• Graduations from 1996 until October 2013 (median: 2012)

15 March 24, 2014

0

5

10

15

20

25

30

35

40

45

Number of Graduates Surveyed Per Graduation Year

Page 16: Master Strategic Management

Career Types as Percentage of Total

16 March 24, 2014

0% 5% 10% 15% 20% 25% 30%

Unknown / No Job Yet / Travelling

Various (Staff / Management Support / Employee / Research)

Finance (Investment Management / Risk Management / Accounting)

Marketing (Account Management / Communications / Sales / Trade)

Trainee

General Management

Entrepreneur / New Business Development

Consulting

1%

8%

7%

16%

12%

19%

9%

27%

Notes:

• Careers in marketing and finance are usually related to previous or subsequent education

• Survey based on program before redesign with more clear profile

• `Various’ often but not necessarily includes temporary below-par positions

• Survey includes very recent graduates

Page 17: Master Strategic Management

Examples of Companies that Employ our Graduates

17 March 24, 2014

Industry Companies

Professional Advice Accenture, Capgemini, Deloitte, Ernst & Young, KPMG, PwC, Scenter, Thaesis

Dutch Multinationals Ahold, ASML, Ballast Nedam, DAF, DE Masterblenders, DSM, Grolsch, Heijmans, KPN, Mammoet, Philips, Unilever

Non-Dutch Multinationals BMW, Dell, DHL, Google, Lidl, Philip Morris, UPS, Xerox

Banks and Insurance Companies ABN AMRO, Achmea, CZ, DAS, Menzis, Rabobank, Türkiye İş Bankası A.Ş.

Not-for-Profit (8%) Avans, HZ University of Applied Sciences, Ministry of Foreign Affairs, Tony’s Chocolonely

And many others …

Page 18: Master Strategic Management

External and Internal Consulting Example

Hans van Moorsel:

• 2004-2008: Bachelor and Master (International) Economics,

Utrecht University

• 2008-2009: Master of Strategic Management, Tilburg University

• 2010-2013: Strategy Consultant, Thaesis

• 2013-present: Strategy Manager, Euronet Communications

18 March 24, 2014

Source: LinkenIn

Page 19: Master Strategic Management

Entrepreneurship Example

Guy Alleleijn:

• 2005-2008: Bachelor Business Studies

and Honors Program, Tilburg University

• 2009: Exchange Program University of Alberta

• 2010-2011: Master of Strategic Management, Tilburg University

• 2011: Best Graduate Award and Courses Harvard University

• 2007-2010: Consultant, President / Project Manager

UniPartners, Tilburg

• 2011-2013: Project Manager Frisse Blikken, DE Master

Blenders, Nuon

• 2013-present: Founder and Owner The Dutch Guy

19 March 24, 2014

Source: Frisse Blikken

Page 20: Master Strategic Management

General Management Example

Jordy Smilde:

• 2004-2008: Bachelor Business

Administration, Tilburg University

• 2009-2010: Master of Strategic Management, Tilburg University

• 2010: Intern New Business Development, FujiFilm

• 2006-2011: International Fashion Model

• 2011-present: Google (Ireland)

Territory Manager SMB

Strategic Partner Manager

20 March 24, 2014

Source: Models.com

Source: Retaildesignblog.net

Page 21: Master Strategic Management

Mixed Example

Roderick Brill:

• 2001-2006: Bachelor of Commerce,

Fontys Hogescholen

• 2007-2010: (Pre-)Master of Strategic Management, Tilburg

University

• 2010: Project Manager CSR, A. Jansen

• 2010-present: BMW Munich

Intern Business Development

Junior Consultant

Project Leader Spare Parts

21 March 24, 2014

Source: LinkenIn

Source: BMWblog.com

Page 22: Master Strategic Management

Closing

• Questions?

• Information market

• Admission, career services, and alumni relations

• Conclusion

March 24, 2014 22

Page 23: Master Strategic Management

All students:

Enroll via Studielink

Non-TiSEM students who want to enroll in a (Pre-)

Master also need to:

Submit an application for admission

For more information go to

www.tilburguniversity.edu/education/masters-programmes/admissionprocedure/feb/

Admission & Application

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Page 25: Master Strategic Management

TiSEM Alumni Relations

TiSEM Alumni Relations 25

Alumni are our most important ambassadors and our goal is

to continue to support our alumni to succeed in their

professional lives by providing opportunities to

- Expand Your Future

- Knowledge

- Skills

- Network

As a student, you can benefit from the experiences of the

thousands of alumni in the network

Pam Dupont

Alumni Officer

013 466 3603

[email protected]

http://www.tilburguniversity.edu/alumni-tisem