How To Design An Effective Hybrid Event ff
LES SONS F ROM
E VENT CAM P
T W IN C IT IES
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
What is Event Camp Twin Cities??
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Minneapolis, MN
Overview
75
Basel, Switzerland
15
Dallas, TX
10
550
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“Event Camp Twin Cities blew me away. For the first time ever, this was officially a hybrid event that works.
It was the whole package. I got way more than I expected. If I had to pay for it - I would have.”
Wednesday, October 27, 2010
“At 6:00 pm... I realized for the first time I was alone in my office.
I looked around and wondered where the [other] people had gone.”
Wednesday, October 27, 2010
“The best virtual event experience I have seen to date”
Wednesday, October 27, 2010
General Observations About Bad Hybrid Events?
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Most Hybrids Are Like Bad Public Access TV
image credit: http://chucksconnections.com
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You Are Daring Attendees to “Not” Be Distracted
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Most Hybrid & Virtual Events Lack Collaboration
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
#ectc10 wanted to show people a new way forward
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
Model Hybrid Experiences After “Live TV” Events1
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Live TV Events - Incorporate F2F & Remote Audiences
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Hosts Introduce Audience To The Event
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Add Context with Sideline Interviews
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Keep Audience’s Attention with Half-Time Show
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#ectc10 Built Studio To Mimic Live Events Model
Photo Courtesy of Noah Wolf Photography
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Developed Three “Behind the Event” Shows
Photo Courtesy of Noah Wolf Photography
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Our Tech Setup Gave Us Maximum Flexibility
Photo Courtesy of Noah Wolf Photography
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Direct Two Way Connection with PODS in Basel and Dallas
Photo Courtesy of Noah Wolf Photography
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Video Player Had Customizable Video / Slides Setup
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Turn Viewers into Active Participants2
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Incorporate Input from Remote Locations
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Remote & F2F Working Together to Build a Document
Photo Courtesy of Noah Wolf Photography
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Business Games Encouraged Participation
Photo Courtesy of Noah Wolf Photography
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Integrate Remote Presentations Into Event
Photo Courtesy of Ruud Janssen
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Integrated Chat, Video, Slides & Program in Single Interface
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Over 3400 Tweets sent under #ectc10 Hashtag
Photo Courtesy of Noah Wolf Photography
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Design & Program for Each Audience3
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Four Agendas One For Each Audience
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Think Sharable Ideas & Content4
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Use Blog Content - Interviews, Hot Topics to Draw Attention
Jenise Fryatt
- 15 Pre-Event Blog Posts- 6 Speaker Interviews- 8,200 Page Views Before- 3,850 Week of Event
Samuel J. Smith
Wednesday, October 27, 2010
Send Fact-Based Highlight Tweets
- Sent 265 Fact Based “highlight” Tweets- Used Eventcamptc ID- Used a Separate Stream to “highlight”- Plus, linked into #ectc10 stream- 100 Retweets of @eventcamptc
Mitchell Beer
Wednesday, October 27, 2010
3400 Tweets on #ectc10 hashtag during event
- 3400 Tweets- Over 250 Contributors- Incoming and Outgoing Ideas- 2nd Only to Vikings on Opening Night
Heidi Thorne Emilie Barta
Wednesday, October 27, 2010
Re-Package Content for Distribution After Event
- Two-Tiered Distribution:> Summary + Photos + Links> Full Recap + Photos + VIdeos
- Distribution in 5 Locations> Engage365> BizBash Hive> Event Coup> Meeting Support Institute
- Over 35,000 Page Views to Date
Mitchell Beer Erica St. AngelChris Uschan
Wednesday, October 27, 2010
Define Roles, Build a Team and Prepare5
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Remarkable People That Lent A Helping Hand
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Let’s Answer Some Questions
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010
More Information6
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Contact Event Organizers with Questions
Samuel J. SmithManaging Director, Interactive Meeting Technology, LLChttp://[email protected]
Ray HansenAppE [email protected]
Wednesday, October 27, 2010
More Information on Event Camp Twin Cities & Event Camps
Event Camp Twin Citieshttp://eventcamptwincities.com
Event Camp East Coasthttp://eventcampeastcoast.com
Event Camp Chicago & Event Camp Headquartershttp://www.eventcamp.org
Wednesday, October 27, 2010
