How to Design An Effective Hybrid Event: Lessons Learned From Event Camp Twin Cities

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LES SONS F ROM

E VENT CAM P

T W IN C IT IES

Photo Courtesy of Noah Wolf Photography

Wednesday, October 27, 2010

What is Event Camp Twin Cities??


Minneapolis, MN

Overview

75

Basel, Switzerland

15

Dallas, TX

10

550


“Event Camp Twin Cities blew me away. For the first time ever, this was officially a hybrid event that works.

It was the whole package. I got way more than I expected. If I had to pay for it - I would have.”


“At 6:00 pm... I realized for the first time I was alone in my office.

I looked around and wondered where the [other] people had gone.”


“The best virtual event experience I have seen to date”


General Observations About Bad Hybrid Events?


Most Hybrids Are Like Bad Public Access TV

image credit: http://chucksconnections.com


You Are Daring Attendees to “Not” Be Distracted


Most Hybrid & Virtual Events Lack Collaboration



#ectc10 wanted to show people a new way forward



Model Hybrid Experiences After “Live TV” Events1


Live TV Events - Incorporate F2F & Remote Audiences


Hosts Introduce Audience To The Event


Add Context with Sideline Interviews


Keep Audience’s Attention with Half-Time Show


#ectc10 Built Studio To Mimic Live Events Model



Developed Three “Behind the Event” Shows



Our Tech Setup Gave Us Maximum Flexibility



Direct Two Way Connection with PODS in Basel and Dallas



Video Player Had Customizable Video / Slides Setup


Turn Viewers into Active Participants2


Incorporate Input from Remote Locations


Remote & F2F Working Together to Build a Document



Business Games Encouraged Participation



Integrate Remote Presentations Into Event

Photo Courtesy of Ruud Janssen


Integrated Chat, Video, Slides & Program in Single Interface


Over 3400 Tweets sent under #ectc10 Hashtag



Design & Program for Each Audience3


Four Agendas One For Each Audience


Think Sharable Ideas & Content4


Use Blog Content - Interviews, Hot Topics to Draw Attention

Jenise Fryatt

- 15 Pre-Event Blog Posts- 6 Speaker Interviews- 8,200 Page Views Before- 3,850 Week of Event

Samuel J. Smith


Send Fact-Based Highlight Tweets

- Sent 265 Fact Based “highlight” Tweets- Used Eventcamptc ID- Used a Separate Stream to “highlight”- Plus, linked into #ectc10 stream- 100 Retweets of @eventcamptc

Mitchell Beer


3400 Tweets on #ectc10 hashtag during event

- 3400 Tweets- Over 250 Contributors- Incoming and Outgoing Ideas- 2nd Only to Vikings on Opening Night

Heidi Thorne Emilie Barta


Re-Package Content for Distribution After Event

- Two-Tiered Distribution:> Summary + Photos + Links> Full Recap + Photos + VIdeos

- Distribution in 5 Locations> Engage365> BizBash Hive> Event Coup> Meeting Support Institute

- Over 35,000 Page Views to Date

Mitchell Beer Erica St. AngelChris Uschan


Define Roles, Build a Team and Prepare5


Remarkable People That Lent A Helping Hand


Let’s Answer Some Questions



More Information6


Contact Event Organizers with Questions

Samuel J. SmithManaging Director, Interactive Meeting Technology, LLChttp://[email protected]

Ray HansenAppE [email protected]


mailto:[email protected]

mailto:[email protected]

More Information on Event Camp Twin Cities & Event Camps

Event Camp Twin Citieshttp://eventcamptwincities.com

Event Camp East Coasthttp://eventcampeastcoast.com

Event Camp Chicago & Event Camp Headquartershttp://www.eventcamp.org


http://eventcamptwincities.com

http://eventcamptwincities.com

http://eventcampeastcoast.com

http://eventcampeastcoast.com

How to Design An Effective Hybrid Event: Lessons Learned From Event Camp Twin Cities

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