Holly StibbonEmail Marketing
• Overview • Segmenting & Targeting • Relevant for Individuals• Improve Efficiency
Overview• Part of your strategy• Be consistent• Clear overall objectives• Simple campaign
objectives• Identify target audiences
Learn Now• Objective• Campaign objective• Audience• Data: Personal, Demographic, Behavioural
Focus efforts• Identify• Demographic data• Behavioural data
Get them to open• Friendly From• Subject Line• Pre Header
Be Individual• Personal • Relevant• Related information• Call to action
Manual or Automated?• Website forms• Auto responder• Triggered emails• Be clear & focus
Chain Reaction• Day 0 - Thanks • Day 4 - Follow up email• Day 10 – Related email• Day 21 - ‘Book Now’ email
• Day 330 - Interested in a course?
Track – Measure - Improve
Summary• Simple objective• Target recipients• Personal• Relevant• Get your hands dirty!