Holly Stibbon Email Marketing Overview Segmenting & Targeting Relevant for Individuals Improve Efficiency.

Holly StibbonEmail Marketing

• Overview • Segmenting & Targeting • Relevant for Individuals• Improve Efficiency

Overview• Part of your strategy• Be consistent• Clear overall objectives• Simple campaign

objectives• Identify target audiences

Learn Now• Objective• Campaign objective• Audience• Data: Personal, Demographic, Behavioural

Focus efforts• Identify• Demographic data• Behavioural data

Get them to open• Friendly From• Subject Line• Pre Header

Be Individual• Personal • Relevant• Related information• Call to action

SEND!!

Manual or Automated?• Website forms• Auto responder• Triggered emails• Be clear & focus

Chain Reaction• Day 0 - Thanks • Day 4 - Follow up email• Day 10 – Related email• Day 21 - ‘Book Now’ email

• Day 330 - Interested in a course?

Track – Measure - Improve

Summary• Simple objective• Target recipients• Personal• Relevant• Get your hands dirty!