Future of Social Recruiting Chicago, IL 3/23/12
#JobviteCHI
Building a Candidate Pool & A2racting Quality Talent through Social Media
Brian Mayhall!Vice President, Recruiting!
Providential Bancorp!
#JobviteCHI
Session Agenda At the end of this presentation, you should have learned:!
• Keys to developing a social network that will produce the greatest number of qualified and interested candidates!
• Illustrative “live demo” examples of how to tap into your social networks that you have developed!
• How to leverage Jobvite tools while using LinkedIn, Facebook, and Twitter to build a powerful talent community!
#JobviteCHI #JobviteCHI
Building a Candidate Pool • Prospect and candidate conversions from social media are based on the strength of your network!
• Strength of your network is based on the quality and quantity of your network connections!
For example:!
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
Build Quality & Quantity of network connections through: !
1. Groups !
2. People!
3. Content!
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
Groups!
!
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
People!
!
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
People!
!
Groups
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
People!
!
#JobviteCHI #JobviteCHI
Building a Candidate Pool LinkedIn Content!
1. Updates!
2. Job discussions/postings!
3. Group discussions!
#JobviteCHI #JobviteCHI
Building a Candidate Pool LinkedIn Content- Updates (through Jobvite)!
#JobviteCHI #JobviteCHI
Building a Candidate Pool LinkedIn Content- Job discussions/Postings!
1. LinkedIn “Recruiter” options!
2. Job discussions in groups- Free!!
3. Jobvite posts to SimplyHired- Free!!
#JobviteCHI #JobviteCHI
Building a Candidate Pool LinkedIn Content- Group Discussions!
1. Relevant content!
2. Relevant questions!
3. Original thought!
#JobviteCHI #JobviteCHI
A2racting Quality Talent • Company Career site and content!
• Job posting content!
• Recruiting experience reflects Employer Value Proposition!
#JobviteCHI #JobviteCHI
A2racting Quality Talent Company Career site and content (using Jobvite)!• Built by Jobvite!
• Use Jobvite Careers site Job link by Source!
• Consider using Job links or “Jobvites” to deliver relevant e-mail marketing !
!
#JobviteCHI #JobviteCHI
A2racting Quality Talent Job posting content (using Jobvite)!• Use Application Job links!
• Job posting versus job description!
• Screenings questions (Jobvite Forms section) reflect posting requirements!
!
#JobviteCHI #JobviteCHI
A2racting Quality Talent Reflect your Employer Value Proposition !!
• Postings, discussions, screening questions, and candidate experience should mirror the “way” in which your company feels!
!
#JobviteCHI #JobviteCHI
Facebook • Use Jobvite’s Publisher to automate posting process!
• Use Job Links when posting industry content!
• Consider linking your accounts!
!
#JobviteCHI #JobviteCHI
Twi2er • Job posting through Jobvite!
• Discussion posting through LinkedIn!
• # tag more important here!
!
#JobviteCHI #JobviteCHI
Compare/Contrast 1. LinkedIn!
• Generally best source for recruiting!
• 140 characters visible!
• Jobvite matching feature!
• 100% profile completeness!
!#JobviteCHI #JobviteCHI
Compare/Contrast 2. Facebook!
• Consider building your network from LinkedIn!
• 500 characters visible!
• Consider launching a Facebook blog!
!
#JobviteCHI #JobviteCHI
Compare/Contrast 3. Twitter!
• Consider using LinkedIn or TweetDeck for postings!
• 140 character limit!
• Consider building your network from LinkedIn!
!
#JobviteCHI #JobviteCHI
Summary • LinkedIn provides the fewest restrictions when
attempting to start and/or grow your social media network!
• From LinkedIn, you can cross-market to grow your Facebook and Twitter following!
• Jobvites, Job Links, and Social Media content collectively will build the strongest talent communities possible!
!#JobviteCHI #JobviteCHI
Brian Mayhall VP, Recruiting
Providential Bancorp, LTD. [email protected]
Social Profiles:
www.linkedin.com/in/brianmayhall
www.twitter.com/bmayhall
www.facebook.com/VPbrianmayhall
www.facebook.com
#JobviteCHI #JobviteCHI
Social Recruiting Playbook: 10 Winning Strategies for 2012 Mackenzie Maitland
Sales Manager
#JobviteCHI #JobviteCHI
ALL JOB SEEKERS
SUPER SOCIALS
19%9%
7%
32%26%
18%
Social Recruiting for 2012 Social recruiting is more than just a buzzword.
Job seekers who modified privacy settings in the last year with work in mind.
#JobviteCHI
Social Recruiting Starbucks has dedicated social network channels for recrui:ng.
#JobviteCHI
Applicant Tracking Software (ATS) Key Priori:es 1. Increases collabora.on efforts
2. Streamline workflows
3. Provides great candidate experiences
4. Reduces administra:ve :me
5. Repor:ng on recrui:ng metrics
#JobviteCHI
Effective Hiring Collaboration Start with a plan to get everyone involved, and make sure it is easy for everyone.
1. Employee engagement is challenging; 2. Iden:fy points of conten:on in current workflows; 3. Make it easy for everyone.
#JobviteCHI
Streamline Workflow to Drive Collaboration Yelp has a unique workflow process to keep things on the go.
#JobviteCHI
Career Sites that Sell Have a roadmap for conversa:ons for poten:al candidates.
1. Decide the types of candidates you want 2. Plan on how to aPract them to apply
3. Make it easy for candidates to find out what they need to apply
#JobviteCHI
Career Sites that Sell - RMS
#JobviteCHI
Employee Referrals Start with a plan to get everyone involved, and make sure it is easy for everyone.
1. Employee engagement is challenging 2. Iden:fy points of conten:on in current workflows 3. Make it easy for everyone
#JobviteCHI
Employee Referrals Chiquita connec:ons can post on Facebook, TwiPer and LinkedIn or send an email.
#JobviteCHI
#JobviteCHI
Facebook Recruiting Apps Recrui:ng on Facebook should be a sec:on in your overall social recrui:ng strategy.
1. Think about the type of candidate on Facebook; 2. Target them differently than other networks like LinkedIn; 3. Develop a plan of ac:on and benchmark goals.
#JobviteCHI
Facebook Recruiting Apps Whole Foods Market Naperville has integrated the Jobvite Work With Us Facebook App.
#JobviteCHI
Facebook Recruiting Apps Zynga has integrated the Jobvite Employee Facebook App.
#JobviteCHI
Recruitment Marketing Begin with a clear understanding of your talent brand and what candidates you want to aPract.
1. Not everyone who is qualified for a posi:on is a good fit 2. A\er iden:fying your candidates, build email campaigns 3. Gear your career site towards desired applicants
#JobviteCHI
Recruitment Marketing TiVo sends separate recrui:ng emails twice a month to all employees with important recrui:ng informa:on.
#JobviteCHI
Recruiter CRM Should be an accent to the plans designed for your talent acquisi:on campaigns.
1. Determine which communica:on channels to use; 2. Help organize and market to candidate pool.
#JobviteCHI
Benchmarks and Recruiting Analytics Analy:cs are essen:al to frame what works best and what needs to be fixed in your strategy.
#JobviteCHI
Benchmarks and Recruiting Analytics It is cri:cal to decide which metrics are best for you and for your team members. Not every metric maPers for everyone. 1. How are the most qualified candidates finding your jobs;
2. What is your career site conversion rate?
#JobviteCHI
Benchmarks and Recruiting Analytics Benefits: 1. See which tac:cs work and where to allocate spend 2. Develop goals for con:nual improvement 3. Get results from different campaigns and test theories
#JobviteCHI
Mackenzie Maitland Sales Manager [email protected]
@jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteCHI
CASE STUDY: INCREASING EMPLOYEE REFERRALS
David Lahey VP, Customer Success
#JobviteCHI
Value created for customers
Jobvite customer
actual referral hire rate
average referral hire rate
referral upside
sample per hire savings
2011 hires
total referral hire savings
Company 1 73% 22% 51% $4,000 128 $261,120
Company 2 31% 22% 9% $4,000 571 $205,560
Company 3 50% 22% 28% $4,000 302 $338,240
Company 4 27% 22% 5% $4,000 2315 $463,000
#JobviteCHI
Activation Overview – 4 Easy Steps
1 Kickoff • Target Go-Live Date • Data Fields and Imports • Career Site Survey • Jobvite Messaging • Employees and My Account
Configuration • Account Settings • Approval Workflow • Candidate Workflow • Evaluation Forms • Offer Letters
Testing and Training • HR and Recruiter Training • Test Drive • Video Library on Community
Go Live • Activate Career Site • Update Job Links • Invite Employees
2
3 4
#JobviteCHI
Make It Easy for Employees to Get Involved with Jobvite Publisher
#JobviteCHI
Jobvite Your Network – a Viral Way to Reach the Right Talent
#JobviteCHI
Engage Employees in Referrals
#JobviteCHI
Target Talent Directly by Matching Contacts to Jobs
#JobviteCHI
Engage Your Fans and Followers
#JobviteCHI
#JobviteCHI
Unique Links and Automatic Tracking Help You Measure Impact
#JobviteCHI
Case Study
Challenges • Growing company • Advanced hiring technology needed • Decentralized offices • Intense competition for talent
Solution • Jobvite Hire for ATS • Web 2.0 SaaS solution • Centralized recruiting data • Full access to social media
Results • Employee referrals have doubled • Easier to achieve 10% growth • Decreased use of agencies
#JobviteCHI
David Lahey VP, Customer Success [email protected]
@jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteCHI
Top 3 Trends in Employment Screening
Bill Glenn, VP, Marketing & Alliances TalentWise
February 28, 2012
Company Overview
3/23/12 Property of TalentWise 59
• Founded in 2006
• HQ in Bothell, WA
• 175 employees and growing • Leader in Hiring Process
Management Solu:ons (HPM)
• Recognized for innova:ve
solu:ons and award-‐winning service
3/23/12 Property of TalentWise 60
TalentWise + Jobvite Customers
• 80 -‐ 90% of companies use social networks as part of their employment screening process*
• Growth of LinkedIn, FB, TwiPer, Google+
Trend # 1 – Social Media Screening
3/23/12 Property of TalentWise 61
450M 490M 462M 845M 130M 49M
* Sources: Jobvite and Reppler
Online content which is deemed irrelevant or unallowable
• According to Title VII, the ADA, GINA, and ADEA, protected classes include:
– age – sex – religion – disability
What’s Not Allowable?
3/23/12 Property of TalentWise 62
– race/color – na:onal origin – pregnancy – gene:c informa:on
Relevant and allowable online content
What IS allowable?
3/23/12 Property of TalentWise 63
Nega:ve
• Illegal behavior, including illicit drug use
• Poten:ally violent ac:vity • Racist or discriminatory tendencies
• Corporate image disparage-‐ment
• Sexually explicit material
Posi:ve
• Contribu:ons to leading industry blogs and sites
• Par:cipa:on in volunteer or philanthropic groups
• Improvements to corporate image
Embrace social media!
Seek advice
Keep detailed records
Go the extra mile to ensure your candidates are treated fairly
Recommenda:ons
3/23/12 Property of TalentWise 64
3/23/12 65 Property of TalentWise
Trend # 2 – Employment Eligibility Compliance
E-Verify Form I-9s
3/23/12 66 Property of TalentWise
Immigra:on and Customs Enforcement Trends In 2009, ICE announced a new strategy focusing on worksite enforcement, with dramaHc effects.
Source: DHS, January 2011 -‐ hPp://www.dhs.gov/ynews/tes:mony/tes:mony_1299767085496.shtm
0
1000
2000
3000
4000
5000
6000
7000
Notices of I-9 Inspections Issued
Final Order Fines Issued
503 $675k
2196
$6,956k ICE Worksite Enforcement Trends ‘08 vs. ‘10
FY '08 FY '10
3/23/12 67 Property of TalentWise
E-‐Verify Expansion
E-Verify Legislation - 2011
3/23/12 68 Property of TalentWise
Next Genera:on Employment Eligibility Tools Must Have…
• Fully compliant electronic signatures
• Centralized I-‐9 visibility and management
• Email access for employees and employers
• Seamless integra:on with E-‐Verify
• Enforce compliance through simplifica:on
3/23/12 Property of TalentWise 69
Trend # 3 -‐ Background Screening Integra:on with ATS
22% of companies that perform background screening indicate that their screening solu:on is fully integrated
with their ATS
22%
Source: Aberdeen Group, 2010
3/23/12 Property of TalentWise 70
Source: Aberdeen Group, 2010
Success!
Trend # 3 -‐ Background Screening Integra:on with ATS – It Works!
3/23/12 71 Property of TalentWise
Benefits of a Fully Integrated, Turn-‐Key Solu:on
Benefits: ü Increase efficiency by eliminating duplicate data entry ü Reduce risk by lowering the probability of manual data entry errors ü Increase productivity by eliminating the need to work in multiple systems ü Improve compliance by automating and tracking your hiring process from
end to end
PRE-POPULATED CANDIDATE INFO
AUTOMATIC REPORT STATUS
• Single Sign-On • Encrypted Transport • Intuitive Interface
3/23/12 Property of TalentWise 72
Thank you!
Bill Glenn www.talentwise.com [email protected] [email protected] TwiPer: @williamwglenn 1.877.893.1665
3/23/12 Property of TalentWise 73
Panel: Recruiting Technology & Social Media – A Perfect Match
#JobviteCHI
Dan Finnigan, CEO, Jobvite
Shelli Nelson, VP of Human Resources, Legacy Marketing Partners
Cheryl Bice, Director of Talent Acquisition, Millennium Pharmaceuticals
Ellen Allerton, Recruiting Manager, GrubHub
Moderator: David Lahey, VP of Customer Success, Jobvite