Confidential and Proprietary © Glassdoor, Inc. 20082015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
What We Know About Today’s Candidates
Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey
Almost two-thirds of job applicants (61%) said they are more skeptical of claims made by employers now than
they were in 2011.
That figure rises to 65% for millennials.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Why? Candidates Decision Making Process Has Changed
+
HiringManager
Recruiter
CareerPage
HiringManager
Recruiter
CareerPage
TodayYesterday
EmployersPerspective
EmployersPerspective
Candidates rely on bothPeers & Employer Insight
Candidates rely onEmployer Insight Only
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Everyday We Make Decisions Based on Reviews
4
Since 1995 decisions have been made on reviews…
Launched: 2000
TravelProducts
Launched: 1995
Glassdoor helps people everywherefind the jobs and companies they LOVE.
Launched: 2008
Employment
Launched: 2004
Dining
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
1 or less 2 to 5 6 to 10 11+0%
10%
20%
30%
40%
Our Audience is Diverse and Informed
5
30,000,000+
Years Experience
No College
Members
48%52%
MaleFemaleCollege
Grad School
51%
22% 27%
Source: Quantcast 2015
Source: Quantcast 2015
Source: comScore July 2015 MediaMetrix®
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
-10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
YOY Traffic Growth
*Glassdoor.com compared to Linkedin.com, Indeed.com, Monster.com and CareerBuilder.com (comScore July 2015 MediaMetrix®)
The fastest-growing job site in the US*
94%
61%
16%10%
-7%
comScore August 2014 – July 2015 Media Metrix®
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Source: Glassdoor U.S. Site survey, October 2014
4 in 5 usersare either actively looking for jobs or
open to better opportunities
86%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
How Glassdoor Delivers Applicant Quality
8
CandidatesSelf-Select
Before Applying
YourEmployerBrand
Quantity Quality
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Proven Results across 2,500+ ClientsCompany Size
Tech Finance Retail Consulting Manufacturing
+
-
Top 5 Source of Hire
22 Engineering Hires @$700 CPH
Reduced Time-To-Hire by 50%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Our SolutionsHIRE
Job AdvertisingINFLUENCE
Enhanced ProfileBRAND
Display Advertising
• Increase Brand Awareness• Target Candidates Researching
Competitor Profiles• Diversity & Inclusion
Campaigns
• Increase Brand Awareness• Influence Candidates• Unique Candidate Insight &
Analytics
• Source Quality Applicants• Demographic Targeting• Desktop, Mobile & Email
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Glassdoor Product: Targeted Display Ads
11
• Drive targeted awareness around diversity, veterans and other custom initiatives
• Segment ads by location, industry, and competitor profiles
• Target candidates as they research key talent competitors
BRAND
Available CampaignsØ Diversity & InclusionØ VeteransØ Graduates & MillennialsØ Competitor RetargetingØ Awards AnnouncementsØ Seasonal HiringØ Event Promotion
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Increase Brand Awareness with Homepage Highlight
12
Let Your Brand Make The First Impression on Glassdoor!
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Glassdoor Product: Enhanced Profile
13
• Influence candidates with your employer brand, content, videos, and social media integration
• Eliminate competitor jobs and advertising
• Target candidates researching competitor profiles
• Access powerful analytics provide insight into candidate demographics and job seeker activity
3x Candidate Traffic vs. LinkedInmeasured by profile pageviews
• RailInc: 6x more traffic • VMware: 10X more traffic• Groupon: 11x more traffic
INFLUENCE
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Influence Candidates with Glassdoor Enhanced Profiles
14
Glassdoor EnhancedProfile
43% 74%
+
Candidates want to work for the employer
Candidates want to work for the employer
CareersPage
CareersPage
Source: Glassdoor Labs, Feb 2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Glassdoor Product: Job Ads
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• Advertise your open positions
• Promote across multiple channels: mobile, email alerts, on competitor pages, throughout Glassdoor as ‘Featured Jobs’
• Uniquely target ideal candidates based on demographic data, interests, and behavior
• Leverage Client Success Manager to maximize budget and deliver optimal results
Hire
30% Lower Cost Per Hirecompared to other recruitment channels
• Intuit: 39 hires at a 98% lower CPH than their avg• AppDynamics: 82% lower CPH vs LinkedIn• loanDepot: Eliminates big job boards, saves $250K
2x Better Applicant Quality compared to traditional job boards
• Enterprise Rent-A-Car: 22% higher app conversion• 1800Contacts: Improved app-to-hire ratio by 5x • ServiceMaster: 2x qualified apps for seasonal roles
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
The Power of Glassdoor Enhanced Profile + Job Advertising
2X 5X Increase inJob Clicks
Increase inBrand Awareness
40%
192%
EPOnly
EP + Job Slots
9%
21%
EPOnly
EP +Job Slots
% Increasein Page Viewswithin first 30 days
% Increasein Job Clickswithin first 30 days
Source: Glassdoor Labs, Feb 2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Recruiting Challenges• Recruit university grads for Entry-Level Management
Training Program• Increase number of qualified candidates• Improve awareness across all channels• Improve app to hire ratio
Client Success Story: Enterprise Rent-A-Car
“
100%improvement in
all reputation categories
- Carolyn Eiseman, Director, Employer Brand at Enterprise Holdings
661 Hires Including 471 Management Trainee hires
$192.31 cost-per-hire80% less than average, Enterprise CPH
21:1 Management Trainee app to hire ratioCompared to 53:1 & 77:1 from other top sources
Enterprise makes 471 critical MT hires at a cost-per-hire of $192 in under 8 months!
”How Glassdoor Helped Enterprise Rent-A-Car
Enterprise Rent-A-Car provides affordable, quality vehicles to help get millions of motorists on their way. Each year, the company hires more than 8,500 college graduates making Enterprise the largest college recruiter in the United States.
About the Enterprise Rent-A-Car Results in Under 8 Months
Glassdoor Solutions• Job Ads: Increase visibility to qualified job seekers• Enhanced Profile: Integrate social channels to
improve exposure & showcase Enterprise’s culture, benefits and awards.
• Targeted Display Ads: Target university grads in key metropolitan areas
When determining our success with partners, we take a look at the cost-per-hire, ratio of applications and percentage of management training applications (as it’s our top priority). Glassdoor outperforms in each of these areas.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Employer Center: Your Data, Your Analytics
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• Measure brand awareness over time• Optimize performance of open jobs• Benchmark against competitors • Analyze candidate experience reviews• Track employee sentiment by
department and location
MEASURE AND IMPROVE
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
New and Exciting in 2015!
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Localized Profiles
Newly Designed Employer Center
Branded Jobs
Localize your employer brand for international audiences and attract top talent
Extend employer branding into job descriptions and increase influence on candidates
Measure and improve your organization’s recruiting strategy using your company’s data
Retargeted Display Ad CampaignsReach desirable candidates beyond the Glassdoor site to further increase awareness
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
New and Exciting in 2015!Competitor Targeting
Review & Interview Analytics
Featured Review
Actively promote your jobs on the Glassdoor profiles of talent competitors
Highlight a current Glassdoor review on your profile.
Filter your employee sentiment and candidate interview reviews by office location, job title and department
Homepage HighlightPut your company front and center on the Glassdoor Homepage
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Free Employer Account
Claim Your Glassdoor Profile
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1 Manage your company information
2 Respond to reviews
3Measure your brand awareness and demographics of your candidates today
4Benchmark your brand awareness against competitors