Engagement Marketing M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
@EquineValentina http://beyond-engagement.com
What I do?
Beginners: Set up Social Media Platforms
Consultation for Businesses
Do their Social Media
Shh…Confidential Classes (for job security)
Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees)
Diligent on Following up with Clients
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
Engagement Marketing
Quick Response
Consistent
Extensive Research = Content
Open convo with customers
@EquineValentina http://beyond-engagement.com
Facebook 101
Have a plan (Who, What, When)
Set up a Business Page, “Like”
Fill in About Section completely
Add pictures or albums
Use Visuals (http://www.picmonkey.com/)
Start adding “likes” of businesses: media,
sponsors, HQ, corps to ENGAGE
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
Facebook Tactics
Graphic Search Results
Add visuals based on results
Tagging others
“Liking” & Commenting Quickly
Reach paid Ads through Power Editor
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
What is Facebook
PowerEditor?
Google Chrome only
Facebook.com/PowerEditor
Targeted posts,
From Email (Opt in Only)
Audiences
“Dark” Posts aka Unpublished Posts – to reach a
select few
Budgets start at $5 US
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
Power Editor
@EquineValentina http://beyond-engagement.com
Engagement Goals
Likes
Engagement
Call-to-Action (CTA)
Book Now
Learn More
Contact Us
Shop Now
Sign Up
Download
@EquineValentina http://beyond-engagement.com
Get more “Likes”
@EquineValentina http://beyond-engagement.com
Power Editor – Location & Employers
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
Power Editor – Adv. Targeting
@EquineValentina http://beyond-engagement.com
Power Editor – Existing vs Dark
PowerEditor – Ad Placement
@EquineValentina http://beyond-engagement.com
Facebook Bluetooth®
Beacons
"Facebook Bluetooth® beacons are free for you
to use and help people see more information
about your business whenever they use Facebook during their visit. Sign up to receive
more info and request a beacon for your
business." - See Link below:
https://www.facebook.com/business/a/facebook-
bluetooth-beacons
@EquineValentina http://beyond-engagement.com
Surprise & Delight!
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
“Instagram delivered 58
times more engagement
per follower than
Facebook, and 120 times
more engagement per
follower than Twitter.”
-Rebekah Radice
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
Additional Apps for IG
Repost (Reshare images from others)
WordSwag (add text to image)
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
More Reading
How I Manage a Social-Media Platform of More
Than 11 Million Followers Every Day -
http://www.entrepreneur.com/article/247191
WHAT ARE FACEBOOK DARK POSTS? -
http://www.katielance.com/facebookdarkposts/
The Best Fonts & Colors in the Most Shareable
Social Media Images -
https://blog.bufferapp.com/how-to-create-
shareable-social-media-images
@EquineValentina http://beyond-engagement.com
More Reading, Part 2
How to use Power Editor to Ignite your Facebook
Marketing --
http://www.businessesgrow.com/2014/06/24/power-editor/
21 Mistakes You Can’t Afford to Make in
Instagram Marketing -
http://madefreshly.com/blog/marketing/instagra
m-marketing-mistakes/
@EquineValentina http://beyond-engagement.com
Sources
Photos from HubSpot on Slides: 19 & 21
Photos from iStock on Slides: 30
Instagram Stats Quote (Slide 23) from Rebekah
Radice: http://rebekahradice.com/use-
instagram-to-expand-business-
reach/?hootPostID=cc3daf29406f88546c47e0af4790fc9f
Slide 8 – Mark Schaefer: businessesgrow.com
@MarkWSchaefer
@EquineValentina http://beyond-engagement.com
Selfie
@EquineValentina http://beyond-engagement.com