Comparison of NFL Teams on Facebook, Twitter, Instagram Facebook date range: Jan 01, 2015 - Apr 24, 2016 Twitter date range: Oct 19, 2015 - Apr 24, 2016 Instagram date range: February 25, 2015 - April 24, 2016
Comparison of NFL Teams on Facebook, Twitter, InstagramFacebook date range: Jan 01, 2015 - Apr 24, 2016Twitter date range: Oct 19, 2015 - Apr 24, 2016Instagram date range: February 25, 2015 - April 24, 2016
On Facebook, Dallas Cowboys had the largest fan base of 8,224,201 while Arizona Cardinals showed the highest fan growth of 22.11%.
Community growth
FacebookFan Growth
TwitterFollower Growth
Instagram Follower Growth
Arizona Cardinals 22.11% 105.43% Chicago Bears -1.11% 17.94% 145.20%Dallas Cowboys 0.78% 15.48% 97.89%Denver Broncos 17.60% 110.54% 119.22%Detroit Lions 6.32% 20.45% 87.31%Miami Dolphins 3.83% 17.86% 111.53%Minnesota Vikings 5.92% 0.00% 128.93%New England Patriots 13.23% 56.69% 75.36%New York Giants 0.39% 18.32% 249.405New York Jets 0.29% 12.05% 121.18%Oakland Raiders 5.56% 19.49% 170.59%Philadelphia Eagles -0.90% 21.99% 91.28%San Francisco 49ers 2.06% 14.44% 48.85%St. Louis Rams 15.67% 27.11% Washington Redskins 6.38% 39.90% 80.49%
Social Network Based Performance Audit
New England Patriots received the highest percentage of Positive Sentiment (100.00%).
Denver Broncos were mentioned 158,736 times which was the highest among other teams.
Arizona Cardinals
Chicago Bears
New York Giants
New York Jets
Denver Broncos
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Negative Neutral Positive
TwitterSentiment Mentions
Dallas CowboysPhiladelphia Eagles
New York GiantsOakland Raiders
New York JetsSan Francisco 49ers
Miami DolphinsWashington Redskins
Detroit LionsSt. Louis Rams
Chicago Bears NflNew England Patriots Official
Arizona Cardinals NewDenver Broncos Official
Minnesota Vikings Official
0 50,000 100,000150,000200,000
User Mentions
#repost was the most commonly used hashtag.
Twitter InstagramAverage Reply Time Hashtag Usage
Dallas CowboysPhiladelphia Eagles
New York GiantsOakland Raiders
New York JetsSan Francisco 49ers
Miami DolphinsWashington Redskins
Detroit LionsSt. Louis Rams
Chicago Bears NflNew England Patriots Official
Arizona Cardinals NewDenver Broncos Official
Minnesota Vikings Official
0% 20% 40% 60% 80% 100%
<15 mins <1 hour <1 day >1 day
Replies#repost
#patriots#letsgo
#patscamp#patriotsnation
#tbt#onto2015
#jobstartsnow#tomtuesday
#tb12#sg3
#patsdraft#nevsind
#ontotherings#doyourjob
0 20 40 60 80 100 120 140 160
Posts
Detroit Lions were the fastest to reply to Tweets.
Deconstructing the Content Strategy of the NFL Teams
Denver Broncos published the greatest number of posts (5,296). New England Patriots had the highest average engagement, with a score of 847.
Detroit LionsDallas Cowboys
Arizona CardinalsSt. Louis RamsChicago Bears
New England PatriotsOakland RaidersNew York Giants
Philadelphia EaglesSan Francisco 49ers
New York JetsMinnesota Vikings
Washington RedskinsDenver BroncosMiami Dolphins
0 100 200 300 400 500 600 700 800 900
0 1000 2000 3000 4000 5000 6000
posts dummy eng dummy
Engagement Score
Number of Posts
Facebook Engagement
New England Patriots received the most number of Likes (57,392,827), Dallas Cowboys got the most number of Comments (1,635,028) and New England Patriots had the most number of Shares (6,371,699).
Detroit LionsDallas Cowboys
Arizona CardinalsSt. Louis RamsChicago Bears
New England PatriotsOakland RaidersNew York Giants
Philadelphia EaglesSan Francisco 49ers
New York JetsMinnesota Vikings
Washington RedskinsDenver BroncosMiami Dolphins
0K 10,000,000K 20,000,000K 30,000,000K 40,000,000K 50,000,000K 60,000,000K 70,000,000K
Likes Comments Shares
Engagement Breakdown
Oakland Raiders published the most with 5,706 posts.
5%7%
6%
6%
6%
4%4%
6%7%
11%
8%
10%
6%
7%7%
New England Patriots Arizona Cardinals Dallas Cowboys St. Louis Rams New York Giants Philadelphia EaglesChicago Bears New York Jets Minnesota Vikings Oakland Raiders Washington Redskins Denver BroncosMiami Dolphins San Francisco 49ers Detroit Lions
Share Of Voice – Volume of Posts
Likes
New England Patriots received the largest volume of Likes (57,392,827), among the brands in "Competitors" Group.
Comments
Dallas Cowboys received the largest volume of Comments (1,635,028), among the brands in "Competitors" Group.
Shares
New England Patriots received the largest volume of Shares (6,371,699), among the brands in "Competitors" Group.
Share Of Voice
12%3%13%3%5%
4%5%4%7%7%
6%12%
6%8% 4%
New England Patriots Arizona CardinalsDallas Cowboys St. Louis RamsNew York Giants Philadelphia Eagles
19%
4%
14%2%
6%4%4%3%5%7%6%
16%3%
5% 2%
New England Patriots Arizona CardinalsDallas Cowboys St. Louis Rams
20%
5%
15%2%
4%3%3%3%5%8%
5%
16%4%7%2%
New England Patriots Arizona CardinalsDallas Cowboys St. Louis Rams
Most Engaging Brand PostsWashington Redskins
22-APR-16, FRI 7:42PM
Josh Norman has reportedly agreed to terms with the #Redskins.
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
1,000 15,820 2,118 11,675
Minnesota Vikings
21-APR-16, THU 2:29PM
Thanks for guiding us to the Purple Rain. #RIPPrince
NO IMAGE
Minnesota Vikings
21-APR-16, THU 2:10PM
We've lost a legend way too soon. #RIPPrince
NO IMAGE
ENGMT.
`LIKES COMMENTS SHARES
1,000 48,795 393 9,655
ENGMT.
LIKES COMMENTS
SHARES
1,000 38,599 664 13,379
Most Engaging Brand PostsDallas Cowboys
21-APR-16, THU 10:00AM
Have a great birthday Tony Romo #CowboysNation
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
1,000 90,744 5,462 14,803
Philadelphia Eagles
20-APR-16, WED 1:46PM
#Eagles have agreed to a trade with the Cleveland Browns to acquire the second-overall pick in the 2 ..
NO IMAGE
New England Patriots
16-APR-16, SAT 7:34AM
Happy Birthday, Coach!
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
1,000 6,586 6,579 12,180
ENGMT.
LIKES COMMENTS
SHARES
1,000 92,962 3,300 11,260
Denver Broncos Official published the greatest number of posts (6,154). New England Patriots Official had the highest average engagement, with a score of 510.
Twitter Engagement
Dallas CowboysPhiladelphia Eagles
New York GiantsOakland Raiders
New York JetsSan Francisco 49ers
Miami DolphinsWashington Redskins
Detroit LionsSt. Louis Rams
Chicago Bears NflNew England Patriots Official
Arizona Cardinals NewDenver Broncos Official
Minnesota Vikings Official
0 500 1000 1500 2000 2500 3000 3500 4000 4500
0 1000 2000 3000 4000 5000 6000 7000
Tweets Proactive Tweets Engagement Score
Engagement Score
Number of Tweets
Denver Broncos tweeted the most when compared to the other teams.
Dallas CowboysPhiladelphia Eagles
New York GiantsOakland Raiders
New York JetsSan Francisco 49ers
Miami DolphinsWashington Redskins
Detroit LionsSt. Louis Rams
Chicago Bears NflNew England Patriots Official
Arizona Cardinals NewDenver Broncos Official
Minnesota Vikings Official
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
Proactive Tweets Retweets Replies
Tweets(in selected period)
Frequency of Tweets
Denver Broncos received the most Favorites while New England Patriots received the most Replies.
Dallas CowboysArizona Cardinals New
St. Louis RamsDetroit Lions
Chicago Bears NflMinnesota Vikings Official
Denver Broncos OfficialNew England Patriots Official
New York JetsOakland Raiders
Washington RedskinsMiami Dolphins
San Francisco 49ersNew York Giants
Philadelphia Eagles
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000
Favorites Retweets Replies
Replies, Retweets and Favorites
Dannnn Bailey https://t.co/6LI1Nl40dN
26-Feb-16, Fri 03:29PM
ENGMT. FAV. REPLIES RETWEETS1,000 14,868 299 12,242
Top Engaging Tweets
#COWBOYS WIN! That’s Dan Bailey’s 10th career game
winning kick. https://t.co/FMoh1nDR7Y
DAN “THE MAN” BAILEY! 54-yard FG is GOOD!
Cowboys take the lead, 19-16! https://t.co/nbQstQH75h
07-Dec-15, Mon 11:45PM
ENGMT. FAV. REPLIES RETWEETS1,000 7,018 138 9,369
07-Dec-15, Mon 11:42PM
ENGMT. FAV. REPLIES RETWEETS1,000 5,118 106 6,479
Dallas Cowboys Dallas Cowboys Dallas Cowboys
That’s a #Cowboys WIN! https://t.co/qbk5ND9u2S
22-Nov-15, Sun 04:08PM
ENGMT. FAV. REPLIES RETWEETS1,000 7,126 164 9,910
Top Engaging Tweets
THROW UP THE X! That’s a @DezBryant Touchdown! https://t.co/nTkbcPdfao
Jumpman, jumpman, jumpman, Dez is up to something.
https://t.co/U2FmggySvQ
08-Nov-15, Sun 10:58PM
ENGMT. FAV. REPLIES RETWEETS1,000 5,459 88 7,789
27-Oct-15, Tue 03:27PM
ENGMT. FAV. REPLIES RETWEETS1,000 6,681 108 7,811
Dallas Cowboys Dallas Cowboys Dallas Cowboys