160 000 physicians 8/20 world’s top pharma as clients
verified Russian-speaking physicians
160 000
70 000 students at medcampus.ru
monthly audience growth
5%
apr ’12 oct ’12 apr ’13
every 7 seconds
new login
every 35 seconds
new clinical material
every 7 minutes
new member
25 000 iPhone & Android mobile apps installs
3 000 pharmacists at smartpharma.ru
connecting physicians online
Pharma market in Russia
$30 bln
in 2013
$3 bln Since 2012 offline
pharmaceutical representative visits
to physicians prohibited by law
Pharma → Doctor
ineffective illegal overpriced
market in Russia
pharma pain
We provide full range of:
legal quick deeply targeted secured cheap
communications with verified physicians
E-rep Surveys E-detailing Medcampus.ru Smartpharma.ru
pharma pain relief
Ads
E-detailing
Ads, Surveys
Products
E-rep, E-detailing, Surveys, Webinars Medcampus Smartpharma
Webinars
Ads
#1 in Russia
Social networks of physicians
160 000 total verified (120 000 from Russia)
Amount of users (Self-declared / Synovate Comcon estimate)
75 000
90 000 6 000
500
38 000 300
72 000 2 500
Clinical materials (monthly)
40 000 150
24 000
13,7% of Physicians Online in Russia (Synovate Comcon)
5,8%
4,2%
3,8%
3,0%
<3%
Source: Synovate Comcon Healthcare MEDI-Q “General practitioners’ opinions” November 2012
Key partners
GFK, World One, M3 Research National Medical Chamber of Russia Vk.com Microsost BizSpark LeaseWeb
Key activities
MDs Platform dev.&maint. Mobile apps dev. User support B2B Services&mobile apps dev.&maint. Customer support
Key resources
Brand Sales and developers team Large&active verified user base
Value propositions
MDs Easy mobile access (any platform – iPhone, Android, Windows Phone, etc.) Instant experience sharing Leading recruitment services for physicians B2B Legal, quick, deeply targeted access to physicians Drug promotion cost reduction
Customer relationships
MDs Help desk on doctoratwork.com B2B Personal manager
Channels
MDs Word of mouth Ads B2B Direct sales
Customer segments
MDs Russian-speaking physicians B2B Pharma companies Research agencies
Cost structure
Development and maint. User acquisition
Sales Operating business
Taxes Revenue streams
E-detailing Surveys
business plan
mobile strategy
00%
05%
10%
15%
20%
25%
Mobile %
2010
2011
2012
2013
Mobile Usage
2013 135 000 physicians in total 35 000 mobile
2016 350 000 physicians in total 150 000 mobile
2014 2015
Ilya Kupriyanov Sales & Investors
11 years experience in sales and Biz Dev
Stanislav Sazhin Product & Marketing
15 years experience in web development
team
Raising
$3 mln 40%
40%
20%
Goals of investment
aggressive user acquisition
mobile app development
b2b product development
what we look for
Great team
Russian Startup Rating 2013
Great market
$3 bln pharma -> doctors in RF 500% Y/Y sales
growth
World’s #1
among social networks of physicians on a daily audience
(Alexa.com)
$1 mln
revenue in 2013
contact us Biz Dev. Ilya Kupriyanov
+7 (916) 970-90-90 | [email protected]
AAA Great traction
why invest in us