AppNexus for Talent Connect
AppNexus Inc. — Confidential 2
Brandon Atkinson, Chief People Officer
Lorraine Buhannic, Director, Talent Acquisition Group
October 14, 2015
DNA Hiring @ Scale
#TalentConnect
3 AppNexus Inc. — Confidential
Brandon Atkinson, Chief People Officer
Agenda
Lorraine Buhannic, Director, TAG
Who is AppNexus? What is DNA Hiring?
How to bring DNA hiring to scale? • Build the foundation • Unlock new pools of talent • Engage leadership
is a technology company whose
cloud-based platform enables and optimizes
programmatic digital advertising.
10 AppNexus Inc. – Confidential
up to 5MM queries per second
170TB data processed daily at peak
45BN ads served daily at peak
$2.0BN+ spend through our platform in 2014
23 global offices 6 global
datacenters
1000+
employees
Note: Based on unaudited financial information; subject to adjustments and modifications.
AppNexus is THE Scaled Independent Leader
11 AppNexus Inc. – Confidential
DNA hiring: A Story About Mehran
AppNexus Inc. - Confidential – Not for Distribution 6
[TALENT CONNECT 2015]
#TalentConnect
Defining AppNexus Global Services DNA
AppNexus Inc. - Confidential – Not for Distribution 7
[TALENT CONNECT 2015]
UNWAVERING CUSTOMER LOYALTY Earn the unwavering loyalty of our customers
by delighting them through every interaction.
We are a team of multi-skilled,
passionate, consultative
problem solvers dedicated to
making our customers massively
successful
while building a world-class
company together.
GENEROUS CROSS-FUNCTIONAL PARTNER Be generous cross-functional partners committed
to collaboration and the success of all AppNexians.
SCALABLE WORLD-CLASS COMPANY Contribute to building a world-class company with
scalable operational practices and a powerful culture.
2. HOW DO WE MEASURE OUR SUCCESS? 1. WHAT KIND OF TEAM ARE WE?
#TalentConnect
AppNexus Inc. - Confidential – Not for Distribution 8
[TALENT CONNECT 2015]
Analytical Horsepower
Customer Service Gene
Rock Star Potential
Team Specific
AppNexian Values
#TalentConnect
Defining AppNexus Global Services DNA
3. HOW DO WE IDENTIFY SERVICES TALENT AT SCALE?
Developing this into a Companywide Hiring Philosophy
AppNexus Inc. - Confidential – Not for Distribution 9
[TALENT CONNECT 2015]
VALUES FIRST We look for people who are driven
to learn and teach,
to make greatness happen
despite obstacles and failure,
to see and improve
the whole system, and
to empower the success of others.
SEEK DIVERSITY We grow teams of individuals who
have different styles, perspectives,
experience, backgrounds, skills,
and personalities. We believe
diversity, in all its forms, promotes
innovation and creates better
business outcomes.
HIRE FOR POTENTIAL We recognize that to identify great talent
previous experience is not nearly as important
as capabilities, passions and values – so we
hire for those qualities. We believe in
identifying and investing in those who have
the potential to be truly great.
BE INSPIRED There is something about everyone we work
at AppNexus with which inspires us in some
way, big or small. It could be a personal
passion, a professional skill, or simply an
infectious optimism. We don’t settle for “the
person can do the job”; we insist on being
inspired! #TalentConnect
The 2015 Challenge
AppNexus Inc. — Confidential 10
[TALENT CONNECT 2015]
773 total
employees
at the end
of 2014
220 New Hires
in 2014
2014 2015
350 New Hires
in 2015
1000+ total
employees by the end
of 2015
TO DO IN 2015:
Hire 350 people
Fill leadership gaps
Develop talent brand
Enter new talent markets in SF and APAC
Improve data, metrics, and reporting
Improve funnel of diverse candidates
#TalentConnect
What Types of Roles Were We Recruiting?
11
[IMAGE / VISUAL]
[TALENT CONNECT 2015]
AppNexus Inc. — Confidential #TalentConnect
Strategies to Prepare for the 2015 Hiring Surge
AppNexus Inc. — Confidential 12
[TALENT CONNECT 2015]
Build the foundation Unlock new pools of talent
Engage leadership through data-driven
communication
#TalentConnect
Build the Foundation
AppNexus Inc. — Confidential 13
[TALENT CONNECT 2015]
Recruiter Recruiter Recruiter
Pooled Sourcing
Pooled Coordination
Recruiter Sourcer
Coordinator
Recruiter
Coordinator
Sourcer
Coordinator
Recruiter
SQUAD ONE: SALES/SERVICES
SQUAD TWO: ENGINEERING
SQUAD THREE: PRODUCT
Ops Marketing
SUPPORT
Sourcer
#TalentConnect
AppNexus Inc. — Confidential 14
[TALENT CONNECT 2015]
Unlock New Pools of Talent: Hire for Potential
Exceeds Expectations
Drives
Clients to results
Rockstar Potential Uniqueness Analytical
Horsepower
“Digger gene”
Winner’s Head
Proven Ability
Technical excellence
Humility
Committed
Courage Problem-solving skills
Passion for tech
Experience
Able to explain,
discuss, teach a
complicated problem
Consultative Nature
System-level
thinking
Optimism
Self-awareness
Tinker with software Technical Orientation
Intellectual Curiosity
AppNexian Customer Service Gene
Project
Management
Prioritize/Escalate
Authentically caring
True Partner
“Why” before “How”
Communicates Professionally
Obsessive Customer Delivery
Flexible Embraces Transparency
Full-throttle
No Jerks
Loves to learn and teach
Do-it-better Gene
#TalentConnect
AppNexus Inc. — Confidential 15
[TALENT CONNECT 2015]
Unlock New Pools of Talent: Hire for Potential
#TalentConnect
Com
pete
ncie
s
Co
mp
ete
ncie
s
AppNexus Inc. — Confidential 16
[TALENT CONNECT 2015]
Unlock New Pools of Talent: Tap into Referrals
38%
29%
18%
9% 6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
EmployeeReferrals
Direct Apps TAG Sourced Agencies Other
Hire Source - 2015
#TalentConnect
AppNexus Inc. — Confidential 17
[TALENT CONNECT 2015]
Unlock New Pools of Talent: Build a Brand
#TalentConnect
AppNexus Inc. — Confidential 18
Measuring the right metrics:
• Hiring Velocity
• Hire impact
• Source of hire
• Search of health
• Reasons for decline
[TALENT CONNECT 2015]
Sharing Weekly Results with Executive Team:
Driving Engagement through Data and Communication
#TalentConnect
AppNexus Inc. — Confidential 19
Hired over 90 people in Q1 and Q2
Launched new partnerships with
GWC and Flatiron School
to diversify pipeline of talent
Built presence in APAC
Source: evansdata.com Improved company-wide
engagement
Results
Grew Company to Almost
1100
[TALENT CONNECT 2015]
Streamlined
engineering and product
hiring experience Maintained high bar for hiring by
focusing on DNA
#TalentConnect
AppNexus Inc. — Confidential 20
Key takeaways
[TALENT CONNECT 2015]
#TalentConnect
Hire for DNA
Get the foundation right
It’s alchemy!
1
2
3