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Danielle Burke Product Marketing, Elevate
@danielleaburke
The Power of Employee Activation Ryan Cook
Global VP of Talent Acquisition CH2M
@ryandcook
Derina Adamczak Global Recruitment Marketing
CH2M
@derinaad
When members share, everyone benefitsMember
ConnectionsEmployer
20%More likely to retain
top talent
58%More likely to
attract top talent
2013 Altimeter Research for LinkedIn
Companies with the most socially engaged employees are
Why?
10xlarger than a
company’s follower base
Your employee’s networks are large
Employee networks are highly relevant
Your employee’s networks are made up of relationships
Note: Engagement data from Oct 2014 – 1 Regular Regular Engagements = Engagements with Company Status updates, Influencer posts, and Sponsored Updates 2 Employee-driven Engagements = Engagements with employee long-form posts, employee shares / re-shares / posts / comments / likes / clicks
3%
Few employees share company-related content today
of employees share company-related content
Total engagements
Total Engagement with Company Content
+30%
Engagement from company shares
Engagement from employee shares
3%
Total Engagements
Yet this small group drives significant engagement with content
of employees share company-related content
* Based on Linkedin.com site activity: June 2015 – August 2015* Regular engagement” = clicks and social gestures on the average enterprise company’s organic Company Status Updates (excludes Sponsored Updates)* Employee-driven engagement = clicks and social gestures on employee re-shares of the average company’s Company Status Updates
Even small increases in employee activation can drive significant impact
Series1
Employee engagement %
No Employees 3% Employees 6% Employees
+30%+60%
+100%
10% Employees
0%
Today
3%
If increased
6%
If increased
10%
Total engagement
Like, click, comment, re-share
Even small increases in employee activation can drive significant impact
LEAP limited launch program
Elevate helps companies empower their employees to become social professionals
How Elevate works
Employees
EmployeesCurator
CuratorCurate
Share
Measure
+
+
+
15
17
WillGraduate Water Engineer
WayneWorks at CH2M
+
June, 2015 June, 2015 August, 2015
©2015 LinkedIn Corporation. All Rights Reserved.
4xmorejobviews
1,000+newfollowers
8xmoreshares
Pay attention to the employee experience
Realize that not everyone is a social media guru
Find executive champions
Ensure your content is relevant
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