Ethics Best Practices
November 8, 2011 | Atlanta
IT’S ALL ABOUTTRUST
The difference between honesty and sleazery:
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
November 8, 2011 | Atlanta
Stay SafeNever pay
Real disclosure
Don’t lie to your mom
November 8, 2011 | Atlanta
10 Magic WordsI work for _________, and
this is my personal opinion.
November 8, 2011 | Atlanta
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
November 8, 2011 | Atlanta
Biggest Risk:Training Failure
Checklists for every situation
Customize for your team
• Disclosure of Identity• Personal and Unofficial
Participation• Truthfulness• Outreach and Advocacy
Campaigns• Agency/Contractor Disclosure• Vendor Questionnaire• Policies and Training
Disclosure Best Practices Toolkit
November 8, 2011 | Atlanta
Be careful who you hire
November 8, 2011 | Atlanta
We have a chance to do something good
November 8, 2011 | Atlanta
Raise your standards
November 8, 2011 | Atlanta
Save your brand
Save your reputation
Save your jobNovember 8, 2011 | Atlanta
SAVESOCIALMEDIA
November 8, 2011 | Atlanta
If you have to ask, the answer is no
It’s easier to be honest
Pass it on
November 8, 2011 | Atlanta
November 8, 2011 | Atlanta