BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz

Ethics Best Practices

November 8, 2011 | Atlanta

IT’S ALL ABOUTTRUST

The difference between honesty and sleazery:

THIS IS THE LAW

1. Require disclosure and truthfulness in social media outreach.

2. Monitor the conversation and correct misstatements.

3. Create social media policies and training programs.

Three Guides for Safe Social Media Outreach


Stay SafeNever pay

Real disclosure

Don’t lie to your mom


10 Magic WordsI work for _________, and

this is my personal opinion.


Who are you?

Were you paid?

Is it an honest opinion based on a real experience?


Biggest Risk:Training Failure

Checklists for every situation

Customize for your team

• Disclosure of Identity• Personal and Unofficial

Participation• Truthfulness• Outreach and Advocacy

Campaigns• Agency/Contractor Disclosure• Vendor Questionnaire• Policies and Training

Disclosure Best Practices Toolkit


Be careful who you hire


We have a chance to do something good


Raise your standards


Save your brand

Save your reputation

Save your jobNovember 8, 2011 | Atlanta

SAVESOCIALMEDIA


If you have to ask, the answer is no

It’s easier to be honest

Pass it on



BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz

Business

social media outreach

social media policies

personal opinion

honest opinion

honest pass

training programs

training failure

real disclosuredont