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Introduction .................................................................................. 4
The Actual Technique..................................................................... 6
What Do You Promote ................................................................. 10
High Converting Banners ............................................................. 17
Keyword Research ....................................................................... 22
Setting Up Your Campaign ........................................................... 25
Increasing Conversion Rates ....................................................... 27
Extra Tips ..................................................................................... 28
Introduction
You made a smart choice in picking up “Adwords Exploit”, this is
a method that I’ve been using for a while now. It’s been bringing
in the profits like clockwork and still does.
If you’ve ever tried your hand at Google Adwords or Pay Per Click
marketing for that matter you quickly realized that using that
type of marketing isn’t cheap!
There are just so many elements to your campaign that you have
to worry about:
• Choosing the Right Keywords
• Constructing Good Ad Copy
• Optimizing Your Landing Pages
• And a Bunch of Other Stuff
I’m going to show you a method that allows you to get TONS of
cheap traffic/clicks from Adwords. While other marketers are
paying up to $3 per click, you will pay no more than $0.10 per
click.
This is NOT a blackhat (unethical) technique and it is actually
100% approved by Google. This method follows Google’s
guidelines; it’s just an underground method that most marketers
aren’t even using.
Anyone, no matter what skill level can use this technique.
The advantage to following this strategy is that you can get the
most traffic and pay the least amount, this means your ROI
(return on investment) will be through the roof!
Since you will be using Adwords to drive traffic, you are able to
using their robust software tools to track conversions and really
ramp up your campaign for maximum profit.
Now let’s get into what this actual technique is all about, if you
haven’t guessed it by now. ☺
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The Actual Technique
Ok so I know you’ve heard of the Google Content Network or GCN
but there’s incredible power in it, which is…
Only about 5 – 8% of pay per click marketers is taking advantage
of Google Image Ads.
Your images ads will be displayed on a network of third-party,
non Google websites. Based upon your keywords, the Google
robots will find a relevant website to place your ads on. This
ensures that you are receiving laser targeted visitors to your
site/offers.
GCN Text Ads vs Image Ads
Setting up a Google content network campaign to display text ads
is just not effective anymore. A large majority site visitors coming
from the content network simply ignore text ads these days.
This means that your ads need to grab their attention, using text
ads in the content network will get little to no results, we’ve
tested this.
The amount of traffic you receive is almost unlimited. I know of a
few marketers making $20,000 per month selling a simple ebook
using this technique. So the possibilities are there.
Keyword Targeted NOT Placement Targeted
There is another technique using the content network that
suggests that you find high traffic websites to place your ad on.
This is called placement targeting, it’s a good technique but it
requires a lot of research to find sites that send you the best
quality traffic.
In our campaigns we will be targeting specific keywords so we get
the maximum amount of traffic and impressions for our ads.
A final benefit of advertising on the content network is that its
completely immune from PPC spying tools like “Keyword Spy”.
They can't just track a keyword your ad appears on – because
you are going to appear on hundreds, possibly thousands of
disparate keywords spread across the entire web.
Once you find a campaign that is VERY profitable, it’s yours to
keep, you don’t have to worry about anyone stealing your
campaign and taking your profits.
I always like to start off with a good solid game plan, so you
know what steps were taking.
Here are the steps we will be taking to setup our Google Image
Ads Campaign:
Something to Market – We will need to find a HOT product to
promote
Converting Banner Ads – We only use certain size banner ads
that are designed in a certain way.
Conduct Keyword Research – Here will find the keyword that
we will be targeting this is different from how you would normally
look for keywords.
What Do You Promote
You can promote just about anything with this type of traffic. Of
course, some products and offers work best this method and I’m
going to show you which ones.
I’m going to give you a good idea of the kind of products/offers
(money-makers) that are proven to work with this method.
The best way to profit with this method is promote CPA offers.
I’m sure you’ve heard all the buzz about CPA offers and how you
can make TONS of money.
This is true, if you know what you’re doing, with this traffic
source you will be cashing in hand over fist.
CPA Offers
You’ll get more traffic if your promoting “International” offers as
opposed to offers that are ONLY for the US. So when search your
CPA affiliate network for offers, be sure to target offers that
accept international traffic from the entire world.
Here are some good CPA affiliate networks that you can join:
Azoogle Ads – www.azoogleads.com
Never Blue – www.neverblue.com
Max Bounty Ads – www.maxbounty.com
There’s a process to getting accepting into these networks. These
affiliate networks are looking for experienced affiliate marketers,
NOT newbie’s. So if you are a newbie, don’t act like one. ☺
You must have a company website to get accepted these days. If
you look the part, in most cases they will approve you.
You can get paid anywhere from $2 - $100 per lead/optin. The
idea here is that if your only paying $.01 - $.05 per click, then
you have room for a boatload of profits and income.
Build Your Email List
The second best way to profit is to build your own email optin list.
The best way to build a RESPONSIVE email list is to start a
daily/weekly/monthly newsletter so that your subscribers will
expect emails from you. You can build a list of say 3,000 people
without breaking a sweat and send them offers over and over
again.
Just doing the math…You send an email out to your email list of
subscribers promoting an affiliate product that pays you $30 per
sale.
15% of the people open your email which is the going rate these
days, which is 450 people reading what you have to offer and if
50% of those people click on your link, that’s 225 people that are
interested in what you have to offer.
So if only 7% of those 225 people buy that’s $472.50 from one
email. You can do the same thing tomorrow or the next day and
as your list grows, so does your profits.
Having an email list is also an asset that you will have for life and
if your building a relationship with your list your conversion rates
will be A LOT higher.
Promoting Hot Clickbank Products
Promoting a HOT selling Clickbank product can also be profitable
because any Clickbank product that is worth its weight has some
type of buzz surrounding it.
While other affiliates are fighting for top search engine spots and
paying high cost per click (CPC) fees you will be siphoning traffic
through the back door.
It’s not hard to find these types of products, you just want to
make sure that there are enough related sites that we can
advertise on to make our campaign profitable and drive a good
amount of traffic.
This is pretty easy since Clickbank updated there marketplace
search engine. I will just click on “Business/Investing” category.
The one thing we want to focus on is the “Gravity” which is
underlined in green. Anything over 100 means that affiliates are
actively promoting this product, which is a good thing because if
no one is promoting the product then in most cases the product is
a dud.
You also see that you receive $66.26 per sale which is a pretty
nice commission.
So if you planned on promoting this Clickbank product you would
visit the site to grab the URL and input into the Google Keyword
Tool.
Make sure the main keyword is receiving no less than 100,000
searches each and every month.
High Converting Banners
You can’t just post any old images within the Google content
network and expect them to get clicks. They have to stand out
and appeal to the audience you are targeting.
These are the only two banner design companies that I
recommend, due to the fact that they know what they’re doing
when it comes to marketing graphics.
Mini Banners Zen - www.minibannerszen.com
20 Dollar Banners – www.20dollarbanners.com
They have a quick turnaround time and they know how to design
banners that convert!
Here are the sizes that I recommend you get for this campaign:
• 250x250
• 300x250
• 336x280
• 120x600
• 160x600
As you noticed I don’t use certain size banners – 468x60 or
792x90 because they receive a lot of impression but very few
clicks. This does nothing but inflate your numbers and lower your
CTR.
This means your conversions will be SUPER Low, which is not
good.
Most people are used to seeing these size banners at the top of
web pages and are blind to them, meaning they simply block
them out and don’t see them.
These are also traditional sizes so they have been around for
years, which is the reason why site visitors simply ignore them.
Your objective is create or get banners created that don’t look so
much like a banner so people will be more inclined to click on
them for more information.
Don’t worry I will show you exactly how to do this.
The most popular site is 300x250. Here are some elements that
your banner ad should include:
Image of a human – Preferably a woman, people respond
better when they actually see a person in an ad. This lets them
know that actual people are behind the marketing.
Button – Having a button to click on is far more eye‐catching
than if we just used text alone – meaning higher CTR, and in the
long run lower costs. Such as “Click Here” we as humans are
trained to click on buttons
Arrows – This directs the viewer’s eyes to take action, also called
a slider. Once you catch someone’s attention with your headline
the next thing there looking for is an arrow directing them to the
benefits of getting more information.
A FREE Offer – Offering something for free, whether it be your
CPA offer, free report or even your newsletter, dramatically
increases your conversions.
Good Headline - The easiest way to create a headline is by
looking at the headline on the sales letter of the product you want
to promote.
Not only does this save you having to come up with something
yourself, but it means your conversions will be high – since your
ad is echoing the same benefits as the sales letter you are
sending people to.
Here is an example of a great looking banner ad:
Creating Your Own Banner Ads
You can also create different banner ads on your own. Using
software tools such as:
Adobe Photoshop – This is the best software to use when
creating graphics if you already have it. If you don’t it cost about
$400 last time I checked. It’s just not worth it at this point to
purchase it.
GIMP – www.gimp.org This is a free program that operates much
like Adobe Photoshop.
Keyword Research
This is not like normal Adwords campaigns were you would use
no more than 10 to 20 keywords per campaign. Here we want to
use LOTS of keywords so that it activates our ads and we can
receive the maximum amount of traffic.
We want to use about 1,000 keywords per campaign and these
keywords need to be targeted towards the landing page so that
they keywords are relevant.
Google still determines your cost per click on Quality Score so
your landing page still has to be relevant to what your offering.
This is make sure that your ad, your keywords and your landing
page match up!
Don’t worry I go over setting up your campaign in the next
chapter with screenshots and everything.
The easiest way to build your keyword list is to use Google’s own
keyword tool.
You would simply enter the URL of the site you’re promoting, this
gives use all the keywords that are actually on the site.
When you search the URL you want to uncheck “Group keywords
by common terms” so that you can add all the keywords to your
list at once.
You would simply add all the keywords to your list:
You can take this a few more step further by choosing some of
the main keywords and searching those terms for more keyword
suggestions.
Take the most popular keywords with the most searches from the
initial results Google gave you and search again with that phrase.
Keep repeating this and adding keywords.
Most people would stop at the first step and be done, that’s why
they receive minimal results. We need to build a HUGE keyword
list in order to get the maximum amount traffic from this method.
Setting Up Your Campaign
At this point you should have completed the following:
• Chosen a product to promote
• Created banner ads for our campaign
• Have a landing page setup
• Did our keyword research
You want to create a new account by clicking on “New Campaign”
Choose “All countries and territories”
Unselect the “search network” so your only advertising on the
“content network”
Those are the only settings that you have to worry about. Next
you will add your banner ads and keywords. That part is pretty
self-explanatory.
Increasing Conversion Rates
I use Google’s conversion optimizer; this software will only work
after you have 30 conversions. You can get more conversions buy
allowing this software to find where your campaign needs
improvements.
You can increase your conversion by up to 50%, so instead of
paying $2.00 per conversion (not per click) I’m paying $1.00.
It’s worth it to try this software tool to increase the profitability of
your campaigns.
Extra Tips
Keep in mind that Google has to review each of your campaigns
and banner ads manually. This can take anywhere from one day
to a few weeks so be patient.
If it’s been a week or so you can contact “Google Support” about
your image ad campaign. This should help speed up the process
once they have eyes on.
Having a low CTR (Click-through rate) with this method is
perfectly fine, especially when your receiving over 100,000
impressions.
What if I’m getting NO Traffic?
When you setup your campaign and it is approved you may run
into the problem were your not receiving a lot of traffic. Here are
some things you can try to tweak the campaign.
• Make sure your keywords and landing page are matching up
• Try different keywords that are closer related to what your
landing page is about.