Adwords-Exploit

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Introduction .................................................................................. 4

The Actual Technique..................................................................... 6

What Do You Promote ................................................................. 10

High Converting Banners ............................................................. 17

Keyword Research ....................................................................... 22

Setting Up Your Campaign ........................................................... 25

Increasing Conversion Rates ....................................................... 27

Extra Tips ..................................................................................... 28

Introduction

You made a smart choice in picking up “Adwords Exploit”, this is

a method that I’ve been using for a while now. It’s been bringing

in the profits like clockwork and still does.

If you’ve ever tried your hand at Google Adwords or Pay Per Click

marketing for that matter you quickly realized that using that

type of marketing isn’t cheap!

There are just so many elements to your campaign that you have

to worry about:

• Choosing the Right Keywords

• Constructing Good Ad Copy

• Optimizing Your Landing Pages

• And a Bunch of Other Stuff

I’m going to show you a method that allows you to get TONS of

cheap traffic/clicks from Adwords. While other marketers are

paying up to $3 per click, you will pay no more than $0.10 per

click.

This is NOT a blackhat (unethical) technique and it is actually

100% approved by Google. This method follows Google’s

guidelines; it’s just an underground method that most marketers

aren’t even using.

Anyone, no matter what skill level can use this technique.

The advantage to following this strategy is that you can get the

most traffic and pay the least amount, this means your ROI

(return on investment) will be through the roof!

Since you will be using Adwords to drive traffic, you are able to

using their robust software tools to track conversions and really

ramp up your campaign for maximum profit.

Now let’s get into what this actual technique is all about, if you

haven’t guessed it by now. ☺

CASH AS SOON ASTHE NEXT BUSINESS DAY:

Get the funds you need!

The Actual Technique

Ok so I know you’ve heard of the Google Content Network or GCN

but there’s incredible power in it, which is…

Only about 5 – 8% of pay per click marketers is taking advantage

of Google Image Ads.

Your images ads will be displayed on a network of third-party,

non Google websites. Based upon your keywords, the Google

robots will find a relevant website to place your ads on. This

ensures that you are receiving laser targeted visitors to your

site/offers.

GCN Text Ads vs Image Ads

Setting up a Google content network campaign to display text ads

is just not effective anymore. A large majority site visitors coming

from the content network simply ignore text ads these days.

This means that your ads need to grab their attention, using text

ads in the content network will get little to no results, we’ve

tested this.

The amount of traffic you receive is almost unlimited. I know of a

few marketers making $20,000 per month selling a simple ebook

using this technique. So the possibilities are there.

Keyword Targeted NOT Placement Targeted

There is another technique using the content network that

suggests that you find high traffic websites to place your ad on.

This is called placement targeting, it’s a good technique but it

requires a lot of research to find sites that send you the best

quality traffic.

In our campaigns we will be targeting specific keywords so we get

the maximum amount of traffic and impressions for our ads.

A final benefit of advertising on the content network is that its

completely immune from PPC spying tools like “Keyword Spy”.

They can't just track a keyword your ad appears on – because

you are going to appear on hundreds, possibly thousands of

disparate keywords spread across the entire web.

Once you find a campaign that is VERY profitable, it’s yours to

keep, you don’t have to worry about anyone stealing your

campaign and taking your profits.

I always like to start off with a good solid game plan, so you

know what steps were taking.

Here are the steps we will be taking to setup our Google Image

Ads Campaign:

Something to Market – We will need to find a HOT product to

promote

Converting Banner Ads – We only use certain size banner ads

that are designed in a certain way.

Conduct Keyword Research – Here will find the keyword that

we will be targeting this is different from how you would normally

look for keywords.

What Do You Promote

You can promote just about anything with this type of traffic. Of

course, some products and offers work best this method and I’m

going to show you which ones.

I’m going to give you a good idea of the kind of products/offers

(money-makers) that are proven to work with this method.

The best way to profit with this method is promote CPA offers.

I’m sure you’ve heard all the buzz about CPA offers and how you

can make TONS of money.

This is true, if you know what you’re doing, with this traffic

source you will be cashing in hand over fist.

CPA Offers

You’ll get more traffic if your promoting “International” offers as

opposed to offers that are ONLY for the US. So when search your

CPA affiliate network for offers, be sure to target offers that

accept international traffic from the entire world.

Here are some good CPA affiliate networks that you can join:

Azoogle Ads – www.azoogleads.com

Never Blue – www.neverblue.com

Max Bounty Ads – www.maxbounty.com

There’s a process to getting accepting into these networks. These

affiliate networks are looking for experienced affiliate marketers,

NOT newbie’s. So if you are a newbie, don’t act like one. ☺

You must have a company website to get accepted these days. If

you look the part, in most cases they will approve you.

You can get paid anywhere from $2 - $100 per lead/optin. The

idea here is that if your only paying $.01 - $.05 per click, then

you have room for a boatload of profits and income.

Build Your Email List

The second best way to profit is to build your own email optin list.

The best way to build a RESPONSIVE email list is to start a

daily/weekly/monthly newsletter so that your subscribers will

expect emails from you. You can build a list of say 3,000 people

without breaking a sweat and send them offers over and over

again.

Just doing the math…You send an email out to your email list of

subscribers promoting an affiliate product that pays you $30 per

sale.

15% of the people open your email which is the going rate these

days, which is 450 people reading what you have to offer and if

50% of those people click on your link, that’s 225 people that are

interested in what you have to offer.

So if only 7% of those 225 people buy that’s $472.50 from one

email. You can do the same thing tomorrow or the next day and

as your list grows, so does your profits.

Having an email list is also an asset that you will have for life and

if your building a relationship with your list your conversion rates

will be A LOT higher.

Promoting Hot Clickbank Products

Promoting a HOT selling Clickbank product can also be profitable

because any Clickbank product that is worth its weight has some

type of buzz surrounding it.

While other affiliates are fighting for top search engine spots and

paying high cost per click (CPC) fees you will be siphoning traffic

through the back door.

It’s not hard to find these types of products, you just want to

make sure that there are enough related sites that we can

advertise on to make our campaign profitable and drive a good

amount of traffic.

This is pretty easy since Clickbank updated there marketplace

search engine. I will just click on “Business/Investing” category.

The one thing we want to focus on is the “Gravity” which is

underlined in green. Anything over 100 means that affiliates are

actively promoting this product, which is a good thing because if

no one is promoting the product then in most cases the product is

a dud.

You also see that you receive $66.26 per sale which is a pretty

nice commission.

So if you planned on promoting this Clickbank product you would

visit the site to grab the URL and input into the Google Keyword

Tool.

Make sure the main keyword is receiving no less than 100,000

searches each and every month.

That’s how you would go about finding a HOT Clickbank product

to promote with this method.

High Converting Banners

You can’t just post any old images within the Google content

network and expect them to get clicks. They have to stand out

and appeal to the audience you are targeting.

These are the only two banner design companies that I

recommend, due to the fact that they know what they’re doing

when it comes to marketing graphics.

Mini Banners Zen - www.minibannerszen.com

20 Dollar Banners – www.20dollarbanners.com

They have a quick turnaround time and they know how to design

banners that convert!

Here are the sizes that I recommend you get for this campaign:

• 250x250

• 300x250

• 336x280

• 120x600

• 160x600

As you noticed I don’t use certain size banners – 468x60 or

792x90 because they receive a lot of impression but very few

clicks. This does nothing but inflate your numbers and lower your

CTR.

This means your conversions will be SUPER Low, which is not

good.

Most people are used to seeing these size banners at the top of

web pages and are blind to them, meaning they simply block

them out and don’t see them.

These are also traditional sizes so they have been around for

years, which is the reason why site visitors simply ignore them.

Your objective is create or get banners created that don’t look so

much like a banner so people will be more inclined to click on

them for more information.

Don’t worry I will show you exactly how to do this.

The most popular site is 300x250. Here are some elements that

your banner ad should include:

Image of a human – Preferably a woman, people respond

better when they actually see a person in an ad. This lets them

know that actual people are behind the marketing.

Button – Having a button to click on is far more eye‐catching

than if we just used text alone – meaning higher CTR, and in the

long run lower costs. Such as “Click Here” we as humans are

trained to click on buttons

Arrows – This directs the viewer’s eyes to take action, also called

a slider. Once you catch someone’s attention with your headline

the next thing there looking for is an arrow directing them to the

benefits of getting more information.

A FREE Offer – Offering something for free, whether it be your

CPA offer, free report or even your newsletter, dramatically

increases your conversions.

Good Headline - The easiest way to create a headline is by

looking at the headline on the sales letter of the product you want

to promote.

Not only does this save you having to come up with something

yourself, but it means your conversions will be high – since your

ad is echoing the same benefits as the sales letter you are

sending people to.

Here is an example of a great looking banner ad:

Creating Your Own Banner Ads

You can also create different banner ads on your own. Using

software tools such as:

Adobe Photoshop – This is the best software to use when

creating graphics if you already have it. If you don’t it cost about

$400 last time I checked. It’s just not worth it at this point to

purchase it.

GIMP – www.gimp.org This is a free program that operates much

like Adobe Photoshop.

Keyword Research

This is not like normal Adwords campaigns were you would use

no more than 10 to 20 keywords per campaign. Here we want to

use LOTS of keywords so that it activates our ads and we can

receive the maximum amount of traffic.

We want to use about 1,000 keywords per campaign and these

keywords need to be targeted towards the landing page so that

they keywords are relevant.

Google still determines your cost per click on Quality Score so

your landing page still has to be relevant to what your offering.

This is make sure that your ad, your keywords and your landing

page match up!

Don’t worry I go over setting up your campaign in the next

chapter with screenshots and everything.

The easiest way to build your keyword list is to use Google’s own

keyword tool.

You would simply enter the URL of the site you’re promoting, this

gives use all the keywords that are actually on the site.

When you search the URL you want to uncheck “Group keywords

by common terms” so that you can add all the keywords to your

list at once.

You would simply add all the keywords to your list:

You can take this a few more step further by choosing some of

the main keywords and searching those terms for more keyword

suggestions.

Take the most popular keywords with the most searches from the

initial results Google gave you and search again with that phrase.

Keep repeating this and adding keywords.

Most people would stop at the first step and be done, that’s why

they receive minimal results. We need to build a HUGE keyword

list in order to get the maximum amount traffic from this method.

Setting Up Your Campaign

At this point you should have completed the following:

• Chosen a product to promote

• Created banner ads for our campaign

• Have a landing page setup

• Did our keyword research

You want to create a new account by clicking on “New Campaign”

Choose “All countries and territories”

Unselect the “search network” so your only advertising on the

“content network”

Those are the only settings that you have to worry about. Next

you will add your banner ads and keywords. That part is pretty

self-explanatory.

Increasing Conversion Rates

I use Google’s conversion optimizer; this software will only work

after you have 30 conversions. You can get more conversions buy

allowing this software to find where your campaign needs

improvements.

You can increase your conversion by up to 50%, so instead of

paying $2.00 per conversion (not per click) I’m paying $1.00.

It’s worth it to try this software tool to increase the profitability of

your campaigns.

Extra Tips

Keep in mind that Google has to review each of your campaigns

and banner ads manually. This can take anywhere from one day

to a few weeks so be patient.

If it’s been a week or so you can contact “Google Support” about

your image ad campaign. This should help speed up the process

once they have eyes on.

Having a low CTR (Click-through rate) with this method is

perfectly fine, especially when your receiving over 100,000

impressions.

What if I’m getting NO Traffic?

When you setup your campaign and it is approved you may run

into the problem were your not receiving a lot of traffic. Here are

some things you can try to tweak the campaign.

• Make sure your keywords and landing page are matching up

• Try different keywords that are closer related to what your

landing page is about.

• Group related keywords into Adgroups